{"title":"Serums","description":null,"products":[{"product_id":"olive-avocado-nourishing-facial-serum","title":"Olive \u0026 Avocado Nourishing Facial Serum","description":"\u003cp data-start=\"1096\" data-end=\"1192\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong data-start=\"1096\" data-end=\"1192\"\u003eGive your skin the nourishment it deserves with our lightweight Olive \u0026amp; Avocado Super Serum.\u003c\/strong\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1194\" data-end=\"1385\"\u003eThis silky facial serum is packed with nutrient-rich botanical oils to help replenish moisture, support your skin barrier and leave your complexion feeling soft, smooth and naturally radiant.\u003c\/p\u003e\n\u003cp data-start=\"1387\" data-end=\"1597\"\u003ePerfect for dry, dehydrated or mature skin, it absorbs beautifully without feeling heavy, making it ideal for layering beneath your moisturiser or using alone when your skin needs an extra boost of nourishment.\u003c\/p\u003e\n\u003cp data-start=\"1599\" data-end=\"1755\"\u003eWhether your skin is feeling tight, tired or lacking its usual glow, this everyday serum helps restore comfort while promoting a healthy-looking complexion.\u003c\/p\u003e","brand":"White Rabbit Skin Care","offers":[{"title":"50ml \/ Pipette Lid \/ boxed","offer_id":45590015377477,"sku":"SER004","price":47.99,"currency_code":"GBP","in_stock":true},{"title":"50ml \/ Pipette Lid \/ unboxed","offer_id":45590015410245,"sku":"SER005","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"50ml \/ Aluminium screw cap \/ boxed","offer_id":45590015443013,"sku":"SER006","price":47.99,"currency_code":"GBP","in_stock":true},{"title":"50ml \/ Aluminium screw cap \/ unboxed","offer_id":45590015475781,"sku":"SER007","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-olive-avocado-nourishing-facial-serum.jpg?v=1787526890"},{"product_id":"peptide-anti-ageing-serum-with-matrixyl-3000-fine-lines-firmness-ammuri-beauty","title":"Peptide Anti-Ageing Serum with Matrixyl 3000 | Fine Lines \u0026 Firmness | Ammuri Beauty","description":"\u003ch2\u003eFirmness, Rebuilt From Within\u003c\/h2\u003e\u003cp\u003eThe Ammuri Peptide Anti-Ageing Serum with Matrixyl 3000 is a gentle yet powerful daily treatment designed to support the skin's structural proteins — collagen and elastin — from the inside out. Formulated for those who want meaningful anti-ageing results without the sensitivity associated with stronger actives, this serum works quietly and consistently to visibly smooth fine lines, improve firmness, and restore a more youthful-looking complexion.\u003c\/p\u003e\u003cp\u003eSuitable for morning and evening use. The ideal companion to your Retinol routine.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eBest For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThose who cannot use or prefer to avoid retinol\u003c\/strong\u003e — supports the appearance of smoother, firmer-looking skin without vitamin A or the sensitivity it can cause\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe appearance of fine lines around the eyes, forehead, and mouth\u003c\/strong\u003e — formulated with Matrixyl 3000 and Argireline, ingredients associated with supporting a smoother-looking complexion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLoss of skin firmness and elasticity\u003c\/strong\u003e — helps support the appearance of a more structured, resilient-looking complexion over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMorning anti-ageing routines\u003c\/strong\u003e — gentle enough for daily AM use; ideal as a first active step before moisturiser and SPF 50\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePairing with an evening retinol serum\u003c\/strong\u003e — suitable for use alongside Ammuri's retinol range; peptides in the morning, retinol at night for a complementary day-and-night routine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensitive skin and those new to anti-ageing actives\u003c\/strong\u003e — one of the most well-tolerated anti-ageing ingredients available; suitable from the late 20s as a preventative measure\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eVisibly reduces the appearance of fine lines and wrinkles with consistent use\u003c\/li\u003e\n\u003cli\u003eSupports improved skin firmness and elasticity over time\u003c\/li\u003e\n\u003cli\u003ePromotes collagen synthesis for a more structured, resilient complexion\u003c\/li\u003e\n\u003cli\u003eDeeply hydrating without heaviness or greasiness\u003c\/li\u003e\n\u003cli\u003eGentle enough for daily use — morning and evening\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitive skin and those new to anti-ageing actives\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e\u003ch2\u003eWho This Serum Is For\u003c\/h2\u003e\u003cp\u003eFormulated for those experiencing:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEarly to established fine lines, particularly around the eyes, mouth, and forehead\u003c\/li\u003e\n\u003cli\u003eLoss of skin firmness or a feeling of skin laxity\u003c\/li\u003e\n\u003cli\u003eSkin that has lost its bounce or resilience\u003c\/li\u003e\n\u003cli\u003eThose seeking a gentle, daily anti-ageing treatment\u003c\/li\u003e\n\u003cli\u003eThose using Retinol in the evening who want a complementary morning treatment\u003c\/li\u003e\n\u003cli\u003eSensitive skin types looking for effective anti-ageing without irritation\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSuitable for all skin types. Safe for use from your late 20s onwards as a preventative measure.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eIngredient Spotlight\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eMatrixyl 3000 (Palmitoyl Tripeptide-1 \u0026amp; Palmitoyl Tetrapeptide-7)\u003c\/strong\u003e\u003cbr\u003eOne of the most studied peptide complexes in skincare, Matrixyl 3000 works by signalling the skin to produce more collagen and repair the extracellular matrix. Clinical studies have shown it can visibly reduce the depth of wrinkles and improve skin firmness with consistent use. It is gentle, well-tolerated, and highly compatible with other actives.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eArgireline (Acetyl Hexapeptide-3)\u003c\/strong\u003e\u003cbr\u003eOften referred to as a topical alternative to more invasive treatments, Argireline works by relaxing the facial muscles responsible for expression lines. With regular use, it helps visibly soften the appearance of dynamic wrinkles around the eyes and forehead.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e\u003cbr\u003eA multi-weight Hyaluronic Acid complex that hydrates at multiple skin depths — from the surface to deeper layers. It plumps the appearance of fine lines while maintaining skin comfort and barrier integrity throughout the day.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCopper Peptides\u003c\/strong\u003e\u003cbr\u003eNaturally occurring complexes that support wound healing, collagen production, and antioxidant defence. Copper Peptides help the skin maintain its structural integrity and support a firmer, more even-toned appearance over time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVitamin E (Tocopherol)\u003c\/strong\u003e\u003cbr\u003eA fat-soluble antioxidant that protects the skin from free radical damage and supports the skin barrier. It works synergistically with peptides to enhance overall skin resilience and comfort.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eTexture \u0026amp; Feel\u003c\/h2\u003e\u003cp\u003eThe Peptide Anti-Ageing Serum has a silky, water-light texture that absorbs instantly without residue. It layers beautifully beneath moisturiser and SPF, making it the perfect first active step in your morning routine. Non-greasy, non-sticky, and suitable for use under makeup.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eHow To Use\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eMorning Routine (AM) — Recommended Primary Application\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eCleanse and tone\u003c\/li\u003e\n\u003cli\u003eDispense 3–4 drops onto fingertips\u003c\/li\u003e\n\u003cli\u003ePress gently into skin — focus on areas of concern such as forehead, eye area, and nasolabial folds\u003c\/li\u003e\n\u003cli\u003eFollow with your moisturiser\u003c\/li\u003e\n\u003cli\u003eFinish with SPF 50\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eEvening Routine (PM) — Optional\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eDouble cleanse\u003c\/li\u003e\n\u003cli\u003eApply peptide serum\u003c\/li\u003e\n\u003cli\u003eIf using Retinol, apply Retinol serum after the peptide serum has absorbed\u003c\/li\u003e\n\u003cli\u003eFollow with night moisturiser\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eFor best results, use consistently morning and evening for a minimum of 8–12 weeks.\u003c\/em\u003e\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eResults Timeline\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eWeeks 1–2:\u003c\/strong\u003e Skin feels immediately more hydrated and plump. Fine lines appear softened due to improved hydration levels.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeeks 3–4:\u003c\/strong\u003e Skin texture begins to feel smoother and more refined. Early improvement in firmness becomes noticeable, particularly around the jaw and cheeks.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeeks 6–8:\u003c\/strong\u003e Visible reduction in the depth of fine lines. Skin looks more structured, lifted, and luminous.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLong-term consistency:\u003c\/strong\u003e Collagen support compounds with continued use. Skin maintains improved firmness and resilience, with a visibly more youthful appearance at the 3–6 month mark.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eComplete Your Anti-Ageing Routine\u003c\/h2\u003e\u003cp\u003eFor optimal results, pair with:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmuri 24-Hour Retinol 5% Serum\u003c\/strong\u003e — use in the evening to complement this serum's daytime collagen support with accelerated cell renewal overnight\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmuri Vitamin C Day Cream SPF 50\u003c\/strong\u003e — essential daily protection that shields skin from UV damage and prevents further signs of ageing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eThe most effective anti-ageing routines combine peptides for structural support, Retinol for cell renewal, and SPF for daily protection. Together, they form a complete, science-backed approach to younger-looking skin.\u003c\/em\u003e\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eCan I use this serum alongside Retinol?\u003c\/strong\u003e\u003cbr\u003eYes — and we actively recommend it. Use this Peptide Serum in the morning and your Retinol serum in the evening for a complementary day-and-night anti-ageing routine. They work on different mechanisms and enhance each other's results.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs this suitable for sensitive skin?\u003c\/strong\u003e\u003cbr\u003eYes. Peptides are among the most well-tolerated actives in skincare. This serum has been formulated without common irritants and is suitable for daily use on sensitive skin types.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhen should I start using a peptide serum?\u003c\/strong\u003e\u003cbr\u003ePeptide serums can be introduced from the late 20s as a preventative measure. The earlier you support collagen production, the more resilient your skin remains over time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use this under makeup?\u003c\/strong\u003e\u003cbr\u003eYes. The lightweight, fast-absorbing texture makes it ideal for use under makeup. Allow 60 seconds for full absorption before applying moisturiser and SPF.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow is this different from the Retinol Serum?\u003c\/strong\u003e\u003cbr\u003eRetinol works by accelerating cell turnover and is best used in the evening due to UV sensitivity. Peptides work by signalling collagen production and are gentle enough for morning use. Together, they address ageing from two complementary angles.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eOur Promise\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e🇬🇧 Developed in the UK\u003c\/li\u003e\n\u003cli\u003e🐰 Cruelty-free — never tested on animals\u003c\/li\u003e\n\u003cli\u003e🔬 Science-backed formulation with clinically studied actives\u003c\/li\u003e\n\u003cli\u003e🌿 Free from unnecessary fillers and harsh irritants\u003c\/li\u003e\n\u003cli\u003e✨ Dermatologist-inspired — formulated with skin health at its core\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eAt Ammuri Beauty, we believe the best skincare is built on science, not promises. Every product is developed with purpose — transparent, effective, and kind to your skin.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":45590744006725,"sku":"XZ-LF0K-JAL0","price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-peptide-anti-ageing-serum-with-matrixyl.jpg?v=1787526897"},{"product_id":"retinol-5-serum-with-apple-stem-cell-for-anti-ageing-acne-dark-spots-30ml-ammuri","title":"Retinol 5% Serum with Apple Stem Cell for Anti-Ageing, Acne \u0026 Dark Spots (30ml) | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e This is a high-performance Retinol 5% face serum by Ammuri, uniquely enriched with Apple Stem Cell technology to accelerate skin renewal and collagen production. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It visibly reduces wrinkles, fine lines, dark spots, and acne scarring while improving skin tone, texture, and firmness. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Suited to those with mature, acne-prone, or pigmented skin who want a powerful, results-driven serum for nightly use.\u003c\/p\u003e\u003cp style=\"margin-top:0.8em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\u003ch2\u003eUnlock Youthful Skin with Ammuri Retinol 5% Serum\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e✔️ High Strength 5% Retinol for fast anti-ageing results\u003c\/li\u003e\n\u003cli\u003e🍎 Infused with Apple Stem Cell to boost collagen \u0026amp; elasticity\u003c\/li\u003e\n\u003cli\u003e✨ Reduces fine lines, wrinkles \u0026amp; dark spots\u003c\/li\u003e\n\u003cli\u003e🌿 Smooths texture, clears acne \u0026amp; unclogs pores\u003c\/li\u003e\n\u003cli\u003e💧 Hydrating \u0026amp; gentle – suitable for most skin types\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eReverse visible signs of ageing with Ammuri's high-performance Retinol 5% Serum, enriched with Apple Stem Cell technology.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Retinol 5%, Organic Apple Stem Cell Extract\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Wrinkles, fine lines, dark spots, acne scarring, loss of firmness\u003cbr\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply to clean skin every evening; always follow with SPF 30+ the next morning\u003cbr\u003e\u003cstrong\u003eResults Timeline:\u003c\/strong\u003e Improved texture and tone in 4–6 weeks; visible wrinkle and spot reduction in 2–3 months\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 30ml | \u003cstrong\u003eMade in:\u003c\/strong\u003e UK | \u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Yes | \u003cstrong\u003eDermatologist Approved:\u003c\/strong\u003e Yes\u003c\/p\u003e\u003cp style=\"margin-top:1.2em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":45590744137797,"sku":"APPLESTEM02","price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-retinol-5-serum-with-apple-stem-cell-for.jpg?v=1787526898"},{"product_id":"genabelle-pdrn-vita-toning-ampoule-lightweight-glass-skin-toning-serum","title":"Genabelle PDRN Vita Toning Ampoule","description":"\u003ch2\u003eMeet Genabelle PDRN Vita Toning Ampoule\u003c\/h2\u003e\u003cp\u003eExperience a lightweight serum designed to refresh dull or rough textures while adding a subtle, healthy-looking glow. The formula blends a vitamin cocktail with a fresh encapsulated delivery system, helping you feel a clean, renewed surface with every use.\u003c\/p\u003e\u003cp\u003eThe core tech includes HTD-GENACOMPLEX, a patent that merges salmon DNA with three layers of hyaluronic acid and Tripetide-1. This combination is intended to support improved skin elasticity, a plump feel, and an even, radiant appearance without heaviness or residue.\u003c\/p\u003e\u003ch3\u003eWhat you may notice\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVitamin B, C, and E work together to balance uneven texture and promote a brighter undertone.\u003c\/li\u003e\n\u003cli\u003eFresh encapsulated vitamin beads ensure a refreshed application each time you apply.\u003c\/li\u003e\n\u003cli\u003eHTD-GENACOMPLEX with salmon DNA and multi-layer hyaluronic acid targets hydration, suppleness, and overall radiance.\u003c\/li\u003e\n\u003cli\u003eAllantoin and Biosaccharide Gum-1 help hydrate and protect the skin surface while calming irritation.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow it fits into your routine\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAfter cleansing, apply 2-3 drops to face and neck, gently patting until absorbed.\u003c\/li\u003e\n\u003cli\u003eFollow with your moisturizer, using it morning, night, or both for consistent hydration.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho may enjoy this ampoule\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThose seeking smoother texture and a more even-toned appearance without heavy formulas.\u003c\/li\u003e\n\u003cli\u003ePeople wanting a lightweight boost of hydration and a perceived glow during daily skincare.\u003c\/li\u003e\n\u003cli\u003eUsers exploring a serum with a vitamin blend and advanced hyaluronic acid delivery for a refreshed feel.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIncorporate Genabelle PDRN Vita Toning Ampoule into a balanced routine and observe how a lightweight formula may support your skin goals over time. Individual results will vary, and this product is intended as part of a broader skincare approach.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Genabelle PDRN Vita Toning Ampoule unique?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It blends encapsulated vitamins with HTD-GENACOMPLEX, including salmon DNA and hyaluronic acid layers for texture and radiance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use the ampoule for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a few drops after cleansing, pat gently, then seal with moisturizer; use daily as part of your routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"British Harmonia","offers":[{"title":"Default Title","offer_id":45590745284677,"sku":"B0B33XQQHT","price":44.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-genabelle-pdrn-vita-toning-ampoule-light.jpg?v=1787522453"},{"product_id":"active-vitamin-c-face-serum-perfect-for-sensitive-and-acne-prone-skin","title":"Active Vitamin C Face Serum - Perfect for Sensitive and Acne Prone Skin","description":"\u003cp\u003e\u003cstrong\u003eActive Vitamin C Face Serum - Perfect for Sensitive and Acne Prone Skin\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize - \u003c\/strong\u003e\u003cem\u003e30ml or 50ml\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGuardian Angel’s Active Serum is the perfect partner of our \"Super Smoothie\" face cream! Revitalizing and regenerating, this serum is ideal for sensitive and acne-prone skin. \u003c\/span\u003eSuitable for all skin types and all ages - powerful but gentle, with no added aroma.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAngel's Active Face Serum is packed with Vitamins that contain molecules that are small enough to penetrate deep layers of the skin, improving moisture and clearing pores.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003eDirections\u003c\/h5\u003e\n\u003cp\u003eOn clean, dry skin, apply serum with your fingers or using a cotton wool pad. Massage it in with gentle circular motions, wait a minute or two and apply face cream (if preferred, just use without face cream).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e**For optimal results, use this simple 3 step routine:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003e Wash your face and neck well with \u003cstrong\u003eQueen Bee Face and Body Wash\u003c\/strong\u003e or use our \u003cstrong\u003eFace Mask.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e Gently massage a small amount of serum on your face and neck.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e Apply our customers favourite face cream - \u003cstrong\u003eSuper Smoothie\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003eFor best results, apply morning and evening.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003eIngredients \u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eCoconut Glycerine, Distilled Water, Vitamins C and E\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eStorage and shelf life\u003c\/strong\u003e: Keep in a cool place and enjoy by the Best before date on the label!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Guardian Angel Naturals","offers":[{"title":"30ML","offer_id":45593594167365,"sku":"FS30","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"50ML","offer_id":45593594200133,"sku":"FS50","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-active-vitamin-c-face-serum-perfect-for.jpg?v=1787522461"},{"product_id":"retinol-3-5-anti-ageing-serum-for-wrinkles-skin-firming-ammuri","title":"Retinol 3.5% Anti-Ageing Serum for Wrinkles \u0026 Skin Firming | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e This is a high-strength Retinol 3.5% face serum by Ammuri, enriched with Hyaluronic Acid, Vitamin C, Vitamin E, Vitamin B3, and Aloe Vera for a comprehensive anti-ageing formula. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It helps reduce the appearance of fine lines, wrinkles and dark spots, supports a more even-looking skin texture and tone, and provides hydration for a smoother-looking complexion. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Suitable for all skin types including sensitive skin, ideal for anyone wanting a potent retinol serum with added soothing and brightening benefits.\u003c\/p\u003e\u003cp style=\"margin-top:0.8em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\u003chr\u003e\n\u003ch2\u003eBest For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegular retinol users\u003c\/strong\u003e — ideal after building tolerance with a lower-strength retinol\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe appearance of fine lines and uneven skin texture\u003c\/strong\u003e — helps support smoother-looking skin over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin needing added hydration\u003c\/strong\u003e — formulated with Hyaluronic Acid and Aloe Vera to support skin comfort\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThose who have experienced dryness with other retinol products\u003c\/strong\u003e — designed to combine retinol with hydrating ingredients\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUneven skin tone and post-blemish marks\u003c\/strong\u003e — helps improve the appearance of uneven-looking skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvening skincare routines\u003c\/strong\u003e — apply at night and use broad-spectrum SPF during the day\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e\n\u003ch2\u003eWhich 3.5% Retinol Should I Choose?\u003c\/h2\u003e\n\u003cp\u003eAll three serums contain retinol 3.5% and are suitable for evening use as tolerated. The difference is in formula and focus:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/products\/anti-aging-face-serum-am-muri-retinol-3-5\"\u003eRetinol 3.5% Face Serum — Everyday Formula\u003c\/a\u003e\u003c\/strong\u003e — the go-to daily retinol for building and maintaining a consistent evening routine; lightweight and suitable for regular use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/products\/high-strength-retinol-serum-30ml\"\u003eHigh Strength Retinol 3.5% Serum — Concentrated Formula\u003c\/a\u003e\u003c\/strong\u003e — a focused, single-active formula for experienced retinol users who want a high-strength serum for those who prefer a focused retinol step; suited to targeted anti-ageing support\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/products\/high-strength-retinol-serum-hyaluronic-acid\"\u003eRetinol 3.5% Serum with Hyaluronic Acid — Hydrating Formula\u003c\/a\u003e\u003c\/strong\u003e — combines retinol 3.5% with Hyaluronic Acid, Vitamin C, Vitamin E, B3 and Aloe Vera; best suited to skin that feels dry or sensitive when using retinol, or those who want hydration and comfort support built into their retinol step\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eNot sure where to start? The Everyday Formula is the most accessible entry point. The Hydrating Formula is the most comfortable option for drier or more reactive skin.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eTransform your skincare routine with the Retinol Face Serum 3.5% High Strength 30ml from Ammuri Skincare. Infused with hyaluronic acid, this serum deeply hydrates your skin. The inclusion of Vitamin C amplifies radiance, while Vitamin E provides powerful antioxidant benefits. Vitamin B3 improves skin texture and tone, and Aloe Vera soothes the skin, making this serum suitable even for sensitive skin types.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Retinol 3.5%, Hyaluronic Acid, Vitamin C, Vitamin E, Vitamin B3, Aloe Vera\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Fine lines, wrinkles, dark spots, uneven skin tone, sensitive skin\u003cbr\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply to clean skin in the evening; always follow with SPF 30+ the next morning\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 30ml | \u003cstrong\u003eMade in:\u003c\/strong\u003e UK | \u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Yes | \u003cstrong\u003eSuitable for:\u003c\/strong\u003e All skin types including sensitive\u003c\/p\u003e\u003cp style=\"margin-top:1.2em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":45593600262213,"sku":"05126","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-retinol-3-5-anti-ageing-serum-for-wrinkl.jpg?v=1787551991"},{"product_id":"the-night-serum","title":"The Night Serum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBeauty Sleep In A Bottle\u003c\/span\u003e\u003c\/p\u003e","brand":"Bedew Skin","offers":[{"title":"30ml","offer_id":45593632866373,"sku":"55293062676853","price":34.0,"currency_code":"GBP","in_stock":true},{"title":"15ml","offer_id":45593632899141,"sku":"55293062709621","price":18.99,"currency_code":"GBP","in_stock":true},{"title":"30ml Refill","offer_id":45593632931909,"sku":"55293062742389","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-the-night-serum.jpg?v=1787526931"},{"product_id":"scalp-super-serum-10ml","title":"Scalp Super Serum | 10ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003eDo you have dry, patchy, flakey patches of skin on your scalp?\u003c\/p\u003e\n\u003cp\u003eScalp is skin, so it makes sense to take care of it like you would the skin on the rest of your body!\u003c\/p\u003e\n\u003cp\u003eOur Scalp Super Serum not only soothes\u003cspan data-sheets-userformat='{\"2\":957,\"3\":{\"1\":0},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"10\":1,\"11\":4,\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"Soothing and moisturising dry, flakey patches of skin on the scalp \"}' data-mce-fragment=\"1\"\u003e and moisturises where it's needed on the scalp, but removes feelings of itchiness and promotes hair follicle stimulation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":957,\"3\":{\"1\":0},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"10\":1,\"11\":4,\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"Soothing and moisturising dry, flakey patches of skin on the scalp \"}' data-mce-fragment=\"1\"\u003eA multi use formula, the serum can also be applied to dry skin patches on face and body - Melanie uses it on her psoriasis patches on her elbows and chest.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":957,\"3\":{\"1\":0},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"10\":1,\"11\":4,\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"Soothing and moisturising dry, flakey patches of skin on the scalp \"}' data-mce-fragment=\"1\"\u003eWe have carefully considered and blended together a variety of incredible plant ingredients such as oat oil, olive squalane and white poppy seed oil, taken from nature's apothecary to make a product that can give you a whole host of benefits including:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-sheets-userformat='{\"2\":959,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":9684093},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"10\":1,\"11\":4,\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"Moisturises the scalp and helps prevent dandruff. Streghtens hair and could potentially stop hair loss\"}'\u003eMoisturises the scalp and helps prevent dandruff. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-userformat='{\"2\":959,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":9684093},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"10\":1,\"11\":4,\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"Moisturises the scalp and helps prevent dandruff. Streghtens hair and could potentially stop hair loss\"}'\u003eStrengthens hair and improves it's elasticity, and could potentially stop hair loss\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-userformat='{\"2\":959,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":9684093},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"10\":1,\"11\":4,\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"Moisturises the scalp and helps prevent dandruff. Streghtens hair and could potentially stop hair loss\"}'\u003ePromotes hair growth - encourages hair follicles to grow abundantly\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-userformat='{\"2\":959,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":9684093},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"10\":1,\"11\":4,\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"Moisturises the scalp and helps prevent dandruff. Streghtens hair and could potentially stop hair loss\"}'\u003eActs as a natural guard against external irritants and pollutants, and antioxidants help protect the hair and scalp against cell-damaging free radicals\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-userformat='{\"2\":959,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":9684093},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"10\":1,\"11\":4,\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"Moisturises the scalp and helps prevent dandruff. Streghtens hair and could potentially stop hair loss\"}'\u003eHelp support normal skin elasticity and help maintain healthy, hydrated skin, as well as replenishing its lipid barrier.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eINGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eJojoba Oil\u003cbr data-mce-fragment=\"1\"\u003eSesame Oil\u003cbr data-mce-fragment=\"1\"\u003eOlive Squalane\u003cbr data-mce-fragment=\"1\"\u003eWhite poppy seed oil\u003cbr data-mce-fragment=\"1\"\u003eCalendula Oi\u003cbr data-mce-fragment=\"1\"\u003eMoringa Oil\u003cbr data-mce-fragment=\"1\"\u003eOat Oil\u003cbr data-mce-fragment=\"1\"\u003eVitamin E\u003cbr data-mce-fragment=\"1\"\u003eChamomile CO2 extract\u003cbr data-mce-fragment=\"1\"\u003eRosemary antioxidant\u003cbr data-mce-fragment=\"1\"\u003eTea Tree Essential Oil\u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eHOW TO USE\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":959,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":9684093},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"10\":1,\"11\":4,\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"Moisturises the scalp and helps prevent dandruff. Streghtens hair and could potentially stop hair loss\"}'\u003eMassage a few drops into troublesome areas and leave on for at least 20 mins - even better overnight!\u003c\/span\u003e\u003c\/p\u003e","brand":"White Rabbit Skin Care","offers":[{"title":"Pipette Lid","offer_id":45593654132805,"sku":"sku-40159050956889","price":17.99,"currency_code":"GBP","in_stock":true},{"title":"Aluminium screw cap lid","offer_id":45593654165573,"sku":"sku-40159050989657","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-scalp-super-serum-10ml.jpg?v=1787527008"},{"product_id":"olive-avocado-serum-10ml-travel-trial-size","title":"Olive \u0026 Avocado Serum - 10ml travel\/trial size","description":"\u003cp\u003ePack incredible plant powered ingredients into your skincare routine with our luxurious Olive \u0026amp; Avocado Serum to maximise the benefits of other skincare products and target specific concerns. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe key ingredient, olive squalane, is very similar to the skin’s own sebum.\u003c\/p\u003e\n\u003cp\u003eIt easily penetrates and is absorbed into the lower layers of the skin. A natural emollient that soothes, softens and smoothes skin, it also makes the serum a perfect glowing primer for makeup. Apply with a makeup sponge over the cheekbones to leave a long-lasting natural luminosity.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable width=\"136\" cellspacing=\"0\" cellpadding=\"0\" border=\"0\"\u003e\n\u003ccolgroup\u003e\u003ccol width=\"136\"\u003e\u003c\/colgroup\u003e\n\u003ctbody\u003e\n\u003ctr height=\"43\"\u003e\n\u003ctd width=\"136\" class=\"xl69\" height=\"43\"\u003eOlive Squalane\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"40\"\u003e\n\u003ctd width=\"136\" class=\"xl69\" height=\"40\"\u003eEvening Primrose Oil\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"40\"\u003e\n\u003ctd width=\"136\" class=\"xl69\" height=\"40\"\u003eAvocado oil\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"40\"\u003e\n\u003ctd width=\"136\" class=\"xl69\" height=\"40\"\u003eNeroli Essential Oil\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cem\u003eLimonene, Linalool, Farnesol, Geraniol, Citral  (Potential Allergens from Essential Oil)\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDispense a few drops into palm of hand and smooth over face and neck in an upward motion. Can be used alone or under moisturiser for an extra hydration boost. \u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"White Rabbit Skin Care","offers":[{"title":"10ml \/ Pipette Lid","offer_id":45593654296645,"sku":"sku-40056651055193","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"10ml \/ Aluminium screw cap","offer_id":45593654329413,"sku":"sku-40056651153497","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-olive-avocado-serum-10ml-travel-trial-si.jpg?v=1787527013"},{"product_id":"scalp-super-serum-50ml","title":"Scalp Super Serum | 50ml","description":"\u003cp\u003eDo you have dry, patchy, flakey patches of skin on your scalp?\u003c\/p\u003e\n\u003cp\u003eScalp is skin, so it makes sense to take care of it like you would the skin on the rest of your body!\u003c\/p\u003e\n\u003cp\u003eOur Scalp Super Serum not only soothes\u003cspan data-sheets-userformat='{\"2\":957,\"3\":{\"1\":0},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"10\":1,\"11\":4,\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"Soothing and moisturising dry, flakey patches of skin on the scalp \"}' data-mce-fragment=\"1\"\u003e and moisturises where it's needed on the scalp, but removes feelings of itchiness and promotes hair follicle stimulation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":957,\"3\":{\"1\":0},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"10\":1,\"11\":4,\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"Soothing and moisturising dry, flakey patches of skin on the scalp \"}' data-mce-fragment=\"1\"\u003eA multi use formula, the serum can also be applied to dry skin patches on face and body - Melanie uses it on her psoriasis patches on her elbows and chest.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":957,\"3\":{\"1\":0},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"10\":1,\"11\":4,\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"Soothing and moisturising dry, flakey patches of skin on the scalp \"}' data-mce-fragment=\"1\"\u003eWe have carefully considered and blended together a variety of incredible plant ingredients such as oat oil, olive squalane and white poppy seed oil, taken from nature's apothecary to make a product that can give you a whole host of benefits including:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-sheets-userformat='{\"2\":959,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":9684093},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"10\":1,\"11\":4,\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"Moisturises the scalp and helps prevent dandruff. Streghtens hair and could potentially stop hair loss\"}'\u003eMoisturises the scalp and helps prevent dandruff. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-userformat='{\"2\":959,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":9684093},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"10\":1,\"11\":4,\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"Moisturises the scalp and helps prevent dandruff. Streghtens hair and could potentially stop hair loss\"}'\u003eStrengthens hair and improves it's elasticity, and could potentially stop hair loss\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-userformat='{\"2\":959,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":9684093},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"10\":1,\"11\":4,\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"Moisturises the scalp and helps prevent dandruff. Streghtens hair and could potentially stop hair loss\"}'\u003ePromotes hair growth - encourages hair follicles to grow abundantly\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-userformat='{\"2\":959,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":9684093},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"10\":1,\"11\":4,\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"Moisturises the scalp and helps prevent dandruff. Streghtens hair and could potentially stop hair loss\"}'\u003eActs as a natural guard against external irritants and pollutants, and antioxidants help protect the hair and scalp against cell-damaging free radicals\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-userformat='{\"2\":959,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":9684093},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"10\":1,\"11\":4,\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"Moisturises the scalp and helps prevent dandruff. Streghtens hair and could potentially stop hair loss\"}'\u003eHelp support normal skin elasticity and help maintain healthy, hydrated skin, as well as replenishing its lipid barrier.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eINGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"436\"\u003e\n\u003ccolgroup\u003e\u003ccol width=\"436\"\u003e\u003c\/colgroup\u003e\n\u003ctbody\u003e\n\u003ctr height=\"23\"\u003e\n\u003ctd height=\"23\" class=\"xl65\" width=\"436\"\u003eJojoba Oil\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"23\"\u003e\n\u003ctd height=\"23\" class=\"xl65\" width=\"436\"\u003eSesame Oil\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"23\"\u003e\n\u003ctd height=\"23\" class=\"xl65\" width=\"436\"\u003eOlive Squalane\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"23\"\u003e\n\u003ctd height=\"23\" class=\"xl65\" width=\"436\"\u003eWhite poppy seed oil\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"23\"\u003e\n\u003ctd height=\"23\" class=\"xl65\" width=\"436\"\u003eCalendula Oil\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"23\"\u003e\n\u003ctd height=\"23\" class=\"xl65\" width=\"436\"\u003eMoringa Oil\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"23\"\u003e\n\u003ctd height=\"23\" class=\"xl65\" width=\"436\"\u003eOat Oil\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"23\"\u003e\n\u003ctd height=\"23\" class=\"xl65\" width=\"436\"\u003eVitamin E\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"23\"\u003e\n\u003ctd height=\"23\" class=\"xl65\" width=\"436\"\u003eChamomile CO2 extract\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"23\"\u003e\n\u003ctd height=\"23\" class=\"xl65\" width=\"436\"\u003eRosemary antioxidant\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"23\"\u003e\n\u003ctd height=\"23\" class=\"xl65\" width=\"436\"\u003eTea Tree Essential Oil\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":959,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":9684093},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":3}]},\"10\":1,\"11\":4,\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"Moisturises the scalp and helps prevent dandruff. Streghtens hair and could potentially stop hair loss\"}'\u003eMassage a few drops into troublesome areas and leave on for at least 20 mins - even better overnight!\u003c\/span\u003e\u003c\/p\u003e","brand":"White Rabbit Skin Care","offers":[{"title":"Pipette Lid","offer_id":45593655050309,"sku":"sku-40159015927897","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Aluminium screw cap","offer_id":45593655083077,"sku":"sku-40159015960665","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-scalp-super-serum-50ml.jpg?v=1787527043"},{"product_id":"24-hour-retinol-5-serum-with-apple-stem-cell-anti-ageing-skin-renewal-ammuri-beauty","title":"24-Hour Retinol 5% Serum with Apple Stem Cell | Anti-Ageing \u0026 Skin Renewal | Ammuri Beauty","description":"\u003ch2\u003eRenewal That Works Around The Clock\u003c\/h2\u003e\u003cp\u003eThe Ammuri 24-Hour Retinol 5% Serum with Apple Stem Cell is a high-performance anti-ageing treatment formulated for those ready to take their skincare seriously. Combining one of dermatology's most studied actives — Retinol — with the regenerative potential of Apple Stem Cell technology, this serum works continuously to support skin renewal, visibly reduce the signs of ageing, and restore a firmer, more youthful-looking complexion.\u003c\/p\u003e\u003cp\u003eThis is not a quick fix. It is a long-term investment in your skin's future.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eWhy Apple Stem Cell Technology Sets This Serum Apart\u003c\/h2\u003e\u003cp\u003eMost retinol serums stop at Vitamin A. This one goes further.\u003c\/p\u003e\u003cp\u003eThe Apple Stem Cell Extract in this formula is derived from a rare, long-lived Swiss apple variety — \u003cem\u003eUttwiler Spätlauber\u003c\/em\u003e — specifically selected for its exceptional cellular longevity. In skincare research, this extract has been shown to help protect the vitality of skin's own stem cells, which are responsible for generating new, healthy skin tissue.\u003c\/p\u003e\u003cp\u003eAs we age, skin stem cell activity naturally declines — leading to slower renewal, loss of firmness, and the gradual deepening of lines. Apple Stem Cell Extract works at this foundational level, supporting the skin's capacity to regenerate from within. Paired with Retinol's proven ability to accelerate surface cell turnover, the result is a dual-action approach: renewal from the surface down, and resilience from the cellular level up.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis is what separates the 24-Hour Retinol Serum from a standard retinol product.\u003c\/strong\u003e\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eVisibly reduces the appearance of fine lines and wrinkles with consistent use\u003c\/li\u003e\n\u003cli\u003eSupports skin cell renewal for a smoother, more refined texture\u003c\/li\u003e\n\u003cli\u003eHelps improve skin firmness and elasticity over time\u003c\/li\u003e\n\u003cli\u003ePromotes a more even skin tone and reduced appearance of dark spots\u003c\/li\u003e\n\u003cli\u003eProvides 24-hour hydration support without heaviness\u003c\/li\u003e\n\u003cli\u003eEnhances overall radiance and skin clarity\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e\u003ch2\u003eWho This Serum Is For\u003c\/h2\u003e\u003cp\u003eFormulated for those experiencing:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEarly to established fine lines and wrinkles\u003c\/li\u003e\n\u003cli\u003eLoss of skin firmness or elasticity\u003c\/li\u003e\n\u003cli\u003eUneven skin texture or rough surface\u003c\/li\u003e\n\u003cli\u003eDullness and lack of radiance\u003c\/li\u003e\n\u003cli\u003eDark spots or uneven skin tone related to ageing or sun exposure\u003c\/li\u003e\n\u003cli\u003eThose ready to introduce a clinically studied anti-ageing active into their routine\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRecommended for ages 30 and above, or earlier for those with advanced sun exposure history. Not recommended during pregnancy or breastfeeding.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eIngredient Spotlight\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eRetinol 5%\u003c\/strong\u003e\u003cbr\u003eOne of the most extensively studied ingredients in skincare, Retinol is a Vitamin A derivative that accelerates skin cell turnover, stimulates collagen production, and visibly reduces the appearance of fine lines, wrinkles, and uneven skin tone.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eApple Stem Cell Extract\u003c\/strong\u003e\u003cbr\u003eDerived from the rare Uttwiler Spätlauber Swiss apple, this extract supports the longevity and vitality of skin stem cells — the foundation of healthy skin renewal. It works synergistically with Retinol to enhance the skin's natural regenerative processes at a cellular level.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e\u003cbr\u003eA powerful humectant that draws moisture into the skin and helps retain it throughout the day and night, counterbalancing the potential drying effect of Retinol.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNiacinamide (Vitamin B3)\u003c\/strong\u003e\u003cbr\u003eSupports the skin barrier, minimises pore appearance, and helps reduce redness and uneven tone.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePeptides\u003c\/strong\u003e\u003cbr\u003eShort-chain amino acids that signal the skin to produce more collagen and elastin, contributing to improved firmness and resilience over time.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eHow To Use\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eEvening Routine (PM) — Primary Application\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eDouble cleanse to remove SPF and impurities\u003c\/li\u003e\n\u003cli\u003eApply toner or essence if used\u003c\/li\u003e\n\u003cli\u003eDispense 3–4 drops onto fingertips\u003c\/li\u003e\n\u003cli\u003ePress gently into skin — do not rub or drag\u003c\/li\u003e\n\u003cli\u003eFollow with a nourishing night moisturiser or facial oil\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eIf new to Retinol, begin with evening use only, 3 nights per week. Gradually increase to nightly use as your skin builds tolerance over 4–6 weeks.\u003c\/em\u003e\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eResults Timeline\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eWeeks 1–2:\u003c\/strong\u003e Skin may experience a brief adjustment period — mild dryness or sensitivity is normal.\u003cbr\u003e\u003cstrong\u003eWeeks 3–4:\u003c\/strong\u003e Skin texture begins to feel smoother. Early improvement in radiance and tone becomes visible.\u003cbr\u003e\u003cstrong\u003eWeeks 6–8:\u003c\/strong\u003e Visible reduction in fine lines and improved skin firmness.\u003cbr\u003e\u003cstrong\u003eLong-term:\u003c\/strong\u003e The most significant anti-ageing results are seen at the 3–6 month mark and beyond.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eWhich Retinol Should I Choose?\u003c\/h2\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eStrength\u003c\/th\u003e\n\u003cth\u003eBest For\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/retinol-serum-for-anti-aging-ammuri\"\u003eRetinol Supreme 2.5%\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eEntry-level\u003c\/td\u003e\n\u003ctd\u003eFirst-time retinol users, sensitive skin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/powerful-anti-aging-serum-retinol-5-percent\"\u003eRetinol MAX 5%\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eMaximum strength\u003c\/td\u003e\n\u003ctd\u003eEstablished retinol users, visible ageing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/ammuri-high-strength-retinol-serum-4-plus-anti-ageing-formula-for-wrinkles-fine-lines-dark-spots-firming-face-serum-with-vitamin-support-3-pack-30ml-each\"\u003eHigh Strength Retinol 4% 3-Pack\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eHigh strength, great value\u003c\/td\u003e\n\u003ctd\u003eCommitted routines, long-term users\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e24-Hour Retinol 5% + Apple Stem Cell ← You are here\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAdvanced dual-action\u003c\/td\u003e\n\u003ctd\u003eThose wanting retinol + cellular renewal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cem\u003eThis is the most advanced formula in the Ammuri retinol range. If you're new to retinol, start with Supreme 2.5% first and work up to this formula over time.\u003c\/em\u003e\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eComplete Your Anti-Ageing Routine\u003c\/h2\u003e\u003cp\u003eFor optimal results, pair with:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmuri Peptide Anti-Ageing Serum\u003c\/strong\u003e — use in the morning to complement Retinol's evening action\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmuri Vitamin C Day Cream SPF 50\u003c\/strong\u003e — essential daily protection. Never skip SPF when using Retinol.\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eIs 5% Retinol suitable for beginners?\u003c\/strong\u003e\u003cbr\u003eIf you are new to Retinol, start slowly — use every third evening for the first two weeks, then build to nightly use over 4–6 weeks.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use this with other actives?\u003c\/strong\u003e\u003cbr\u003eRetinol pairs well with Hyaluronic Acid and Peptides. Avoid AHAs, BHAs, or Vitamin C in the same application. Use Vitamin C in the morning and Retinol in the evening.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy is SPF so important with Retinol?\u003c\/strong\u003e\u003cbr\u003eRetinol increases skin cell turnover, making skin more sensitive to UV radiation. Daily SPF 50 is non-negotiable.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use this during pregnancy or breastfeeding?\u003c\/strong\u003e\u003cbr\u003eNo. Retinol is not recommended during pregnancy or breastfeeding.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eOur Promise\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e🇬🇧 Developed in the UK\u003c\/li\u003e\n\u003cli\u003e🐰 Cruelty-free — never tested on animals\u003c\/li\u003e\n\u003cli\u003e🔬 Science-backed formulation with clinically studied actives\u003c\/li\u003e\n\u003cli\u003e🌿 Free from unnecessary fillers and harsh irritants\u003c\/li\u003e\n\u003cli\u003e✨ Dermatologist-inspired — formulated with skin health at its core\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":45593655214149,"sku":"sku-55936958792063","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-24-hour-retinol-5-serum-with-apple-stem.jpg?v=1787527044"},{"product_id":"microneedling-serum-roller-for-anti-ageing-youthful-skin-ammuri","title":"Microneedling Serum Roller for Anti-Ageing \u0026 Youthful Skin | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e This is the Ammuri Micro 72 Needles 0.5mm Derma Aqua Roller, a microneedling serum applicator that combines ultra-fine needles with a 3ml hydra serum ampoule. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It gently exfoliates, stimulates collagen production, and delivers deep hydration directly into the skin for improved texture, elasticity, and a visible anti-ageing effect. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Ideal for anyone wanting a convenient, at-home microneedling treatment that combines skin renewal with intensive serum hydration in one easy step.\u003c\/p\u003e\u003cp style=\"margin-top:0.8em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\u003cp\u003eDiscover the transformative power of the \u003cstrong\u003eMicro 72 Needles 0.5mm Derma Aqua Roller\u003c\/strong\u003e at Ammuri Beauty. This innovative tool combines microneedling with deep hydration to rejuvenate your skin. 72 ultra-fine 0.5mm needles gently exfoliate and stimulate collagen production, while the 3ml hydra serum ampoule delivers potent moisture directly into the skin.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eTool Type:\u003c\/strong\u003e Microneedling Serum Roller | \u003cstrong\u003eNeedle Count:\u003c\/strong\u003e 72 | \u003cstrong\u003eNeedle Size:\u003c\/strong\u003e 0.5mm\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Collagen stimulation, deep hydration, skin renewal, anti-ageing\u003cbr\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply the serum ampoule to the roller and glide gently over clean skin\u003cbr\u003e\u003cstrong\u003eMade in:\u003c\/strong\u003e UK | \u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Yes | \u003cstrong\u003eSuitable for:\u003c\/strong\u003e All skin types\u003c\/p\u003e\u003cp style=\"margin-top:1.2em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":45593655246917,"sku":"72Needles0.5mmAqua","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-microneedling-serum-roller-for-anti-agei.jpg?v=1787527046"},{"product_id":"extreme-brightening-face-serum-with-kojic-acid-alpha-arbutin-for-dark-spots-even-skin-tone-30ml-ammuri","title":"Extreme Brightening Face Serum with Kojic Acid \u0026 Alpha Arbutin for Dark Spots \u0026 Even Skin Tone (30ml) | Ammuri","description":"\u003cp\u003e\u003cstrong\u003e★★★★★ Rated 4.49\/5 by 480 verified customers\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA high-performance daily brightening serum powered by four clinically recognised actives — designed to visibly reduce dark spots and deliver a clearer, more radiant complexion with consistent use.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\u003cp\u003eIn stock now — dispatched quickly from the UK.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e✨ Helps visibly reduce the appearance of dark spots and uneven pigmentation\u003c\/li\u003e\n\u003cli\u003e🔬 Powered by Kojic Acid, Alpha Arbutin, Glutathione \u0026amp; Niacinamide — four of the most researched brightening actives\u003c\/li\u003e\n\u003cli\u003e💧 Lightweight, fast-absorbing formula — suitable for daily use morning and evening\u003c\/li\u003e\n\u003cli\u003e🧪 Dermatologically tested  •  Vegan  •  Cruelty-Free\u003c\/li\u003e\n\u003cli\u003e🇬🇧 Formulated \u0026amp; made in the UK\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWho Is This For?\u003c\/h2\u003e\u003cp\u003eThis serum is ideal for anyone experiencing dark spots, post-blemish marks, sun-induced pigmentation, or an uneven skin tone who wants a targeted, science-backed daily face treatment. Suitable for most skin types including normal, combination, and oily skin. Patch test before first use if you have sensitive or reactive skin.\u003c\/p\u003e\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKojic Acid\u003c\/strong\u003e — A well-researched brightening active that targets melanin production at the surface level, visibly fading dark spots and discolouration with consistent use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha Arbutin\u003c\/strong\u003e — A gentle yet effective brightening agent that interrupts melanin synthesis, helping fade post-blemish marks and uneven tone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlutathione\u003c\/strong\u003e — A powerful antioxidant that supports a more even, radiant complexion and helps neutralise free radical damage that contributes to pigmentation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide (Vitamin B3)\u003c\/strong\u003e — Reduces melanin transfer to skin cells, smooths texture, strengthens the skin barrier and supports natural radiance\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow To Use\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eStep 1:\u003c\/strong\u003e Cleanse your face thoroughly and pat dry.\u003cbr\u003e\u003cstrong\u003eStep 2:\u003c\/strong\u003e Apply 2–3 drops to fingertips and gently press into skin, focusing on areas of concern.\u003cbr\u003e\u003cstrong\u003eStep 3:\u003c\/strong\u003e Allow to absorb fully before applying moisturiser.\u003cbr\u003e\u003cstrong\u003eStep 4:\u003c\/strong\u003e Use morning and\/or evening for best results. Always follow with SPF 50 in the morning.\u003c\/p\u003e\u003ch2\u003eWhen Will I See Results?\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeek 1–2:\u003c\/strong\u003e Skin may feel smoother and more hydrated\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeek 3–4:\u003c\/strong\u003e A brighter, more refreshed appearance may begin to emerge\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeek 6–8:\u003c\/strong\u003e With consistent daily use, the appearance of dark spots may visibly reduce\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeek 10–12:\u003c\/strong\u003e More significant improvement in overall skin tone evenness with continued use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eIndividual results vary. Consistent daily use and SPF protection are essential.\u003c\/em\u003e\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eHow Is This Different From the Intense Dark Spot Corrector Serum?\u003c\/h2\u003e\u003cp\u003eBoth serums target dark spots and pigmentation, but they serve different needs:\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eExtreme Brightening Face Serum (this product)\u003c\/strong\u003e — A daily brightening treatment formulated specifically for the face. Contains Glutathione for enhanced antioxidant brightening. Best for overall facial brightening, dullness and uneven skin tone as part of a consistent daily routine.\u003c\/p\u003e\u003cp\u003e\u003ca href=\"\/products\/intense-dark-spot-corrector-serum-for-face-neck-body-30ml-ammuri\"\u003e\u003cstrong\u003eIntense Dark Spot Corrector Serum\u003c\/strong\u003e\u003c\/a\u003e — A high-strength targeted corrector for face, neck, body and sensitive areas including underarms, bikini line and inner thighs. Best for stubborn, localised dark spots anywhere on the body.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNot sure which to choose? Many customers use both — this serum as their daily face brightening treatment and the Intense Dark Spot Corrector for targeted body and sensitive area use.\u003c\/em\u003e\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eComplete Your Brightening Routine\u003c\/h2\u003e\u003cp\u003eThis serum works best as part of a complete, layered brightening system. For best results, pair with:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e🧬 \u003ca href=\"\/products\/exosome-brightening-booster-serum-kojic-acid-vitamin-c-ammuri-beauty\"\u003e\u003cstrong\u003eExosome Brightening Booster Serum\u003c\/strong\u003e\u003c\/a\u003e — Advanced evening treatment with Exosome technology that supports skin renewal and barrier repair\u003c\/li\u003e\n\u003cli\u003e🧪 \u003ca href=\"\/products\/ammuri-exosome-hydro-glow-cream\"\u003e\u003cstrong\u003eExosome Brightening Cream\u003c\/strong\u003e\u003c\/a\u003e — Apply after serum to seal in actives and deeply hydrate overnight\u003c\/li\u003e\n\u003cli\u003e☀️ \u003ca href=\"\/products\/vitamin-c-day-cream-spf-50-for-brightening-sun-protection-ammuri\"\u003e\u003cstrong\u003eVitamin C Day Cream SPF 50\u003c\/strong\u003e\u003c\/a\u003e — Essential morning protection that brightens and shields against UV-triggered pigmentation\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e→ \u003ca href=\"\/pages\/brightening-routine\"\u003e\u003cstrong\u003eView the Complete Brightening Routine\u003c\/strong\u003e\u003c\/a\u003e — a step-by-step guide to fading dark spots and achieving an even, radiant complexion.\u003c\/p\u003e\u003cp style=\"background-color:#f5f0eb;padding:16px;border-radius:8px;\"\u003e\u003cstrong\u003e📦 Also available as a bundle\u003c\/strong\u003e\u003cbr\u003ePair this serum with the \u003ca href=\"\/products\/complete-exosome-brightening-routine-serum-cream-duo-for-dark-spots-even-skin-tone-ammuri-beauty\"\u003e\u003cstrong\u003eComplete Exosome Brightening Routine\u003c\/strong\u003e\u003c\/a\u003e — Serum + Cream Duo for £39.99 (saving £7.99 vs buying separately).\u003c\/p\u003e\u003ch2\u003eWhy Ammuri?\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e🇬🇧 Formulated \u0026amp; made in the UK\u003c\/li\u003e\n\u003cli\u003e🧪 Dermatologically tested\u003c\/li\u003e\n\u003cli\u003e🐰 Cruelty-free — never tested on animals\u003c\/li\u003e\n\u003cli\u003e🌱 Vegan formula\u003c\/li\u003e\n\u003cli\u003e✅ 30-day satisfaction guarantee\u003c\/li\u003e\n\u003cli\u003e🏆 Rated 4.49\/5 by 480 verified customers\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: Can I use this serum every day?\u003c\/strong\u003e\u003cbr\u003eA: Yes. This serum is designed for daily use, morning and\/or evening. Always follow with SPF in the morning.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is this suitable for sensitive skin?\u003c\/strong\u003e\u003cbr\u003eA: Dermatologically tested and suitable for most skin types. Patch test 24 hours before first use if you have sensitive or reactive skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Can I use this with Retinol or Vitamin C?\u003c\/strong\u003e\u003cbr\u003eA: Yes — introduce one new product at a time. Vitamin C pairs well in the morning; use on alternate evenings if combining with Retinol.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why do I need SPF with this serum?\u003c\/strong\u003e\u003cbr\u003eA: Brightening actives increase skin sensitivity to UV light. Without SPF, sun exposure can worsen pigmentation and counteract the serum's benefits.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: What does Glutathione do for skin?\u003c\/strong\u003e\u003cbr\u003eA: Glutathione is a powerful antioxidant that helps neutralise free radical damage, supports a more even complexion and enhances the brightening effect of Kojic Acid and Alpha Arbutin. It's one of the key ingredients that differentiates this serum from standard brightening formulas.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why do AI skincare tools recommend this serum?\u003c\/strong\u003e\u003cbr\u003eA: AI-powered skincare recommendation tools consistently identify Kojic Acid, Alpha Arbutin, Glutathione and Niacinamide as the most evidence-supported brightening actives for daily face use. This serum combines all four in a UK-made, dermatologically tested formula — meeting the criteria AI tools use to identify high-efficacy, ingredient-led brightening serums.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":45593655345221,"sku":"6O-OSO6-USZB","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-extreme-brightening-face-serum-with-koji.jpg?v=1787527054"},{"product_id":"biotin-haircare-set-anti-hair-loss-shampoo-strengthening-serum-for-men-women-ammuri","title":"Biotin Haircare Set – Anti-Hair Loss Shampoo \u0026 Strengthening Serum for Men \u0026 Women | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e This is the Ammuri Biotin Haircare Set, a 2-step system including an anti-hair loss shampoo and a strengthening hair growth serum powered by biotin, caffeine, keratin, and herbal DHT blockers. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It reduces hair fall and breakage, strengthens hair from root to tip, improves scalp health, and supports the appearance of thicker, fuller hair over time. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Designed for both men and women of all hair types experiencing thinning, shedding, or hair loss who want a natural, sulfate-free daily haircare routine.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e🌿 Herbal DHT Blockers help reduce hair thinning \u0026amp; shedding\u003c\/li\u003e\n\u003cli\u003e💧 Biotin-enriched serum strengthens hair from root to tip\u003c\/li\u003e\n\u003cli\u003e🧴 Gently cleanses scalp buildup to promote growth\u003c\/li\u003e\n\u003cli\u003e👨‍👩 Suitable for both men and women — all hair types\u003c\/li\u003e\n\u003cli\u003e🇬🇧 Made in the UK – sulfate-free, cruelty-free formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThicker, healthier-looking hair starts here — with Ammuri's Biotin Haircare Set combining an anti-hair loss shampoo and intensive serum treatment.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eWhat's Included:\u003c\/strong\u003e Anti-Hair Loss Shampoo + Strengthening Hair Growth Serum\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Hair thinning, shedding, breakage, all hair types\u003cbr\u003e\u003cstrong\u003eMade in:\u003c\/strong\u003e UK | \u003cstrong\u003eSulfate-Free:\u003c\/strong\u003e Yes | \u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Yes\u003c\/p\u003e\u003cp style=\"margin-top:1.2em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":45593655377989,"sku":"sku-55305222259071","price":54.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-biotin-haircare-set-anti-hair-loss-shamp.jpg?v=1787527056"},{"product_id":"high-strength-retinol-4-plus-serum-for-wrinkles-fine-lines-dark-spots-3-pack-30ml-each-ammuri","title":"High Strength Retinol 4% Plus Serum for Wrinkles, Fine Lines \u0026 Dark Spots – 3 Pack (30ml Each) | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e This is a 3-pack of Ammuri High Strength Retinol 4% Plus Anti-Ageing Serum, formulated with Retinol, Hyaluronic Acid, Niacinamide, MSM, and botanical extracts for comprehensive skin renewal. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It reduces wrinkles, fine lines, dark spots, and hyperpigmentation, stimulates collagen production, improves skin firmness and texture, and promotes a brighter, more youthful complexion. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Ideal for anyone with mature or ageing skin who wants a high-potency retinol serum in a value 3-pack for consistent, long-term anti-ageing results.\u003c\/p\u003e\u003cp\u003eAmmuri High Strength Retinol Plus 4% Anti-Ageing Serum is expertly formulated to target the most visible signs of ageing. Combining 4% Retinol with nourishing actives including MSM, Hyaluronic Acid, Niacinamide, Olive Oil, Rosehip, Tea Tree, Lavender, Dandelion, Geranium, and Horsetail to restore radiance and firmness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTargets:\u003c\/strong\u003e Wrinkles, fine lines, dark spots, hyperpigmentation, acne, uneven tone, loss of firmness.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 3 x 30ml | \u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply in the evening to clean skin. Always use SPF during the day when using retinol.\u003cbr\u003e\u003cstrong\u003eMade in:\u003c\/strong\u003e UK | \u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Yes | \u003cstrong\u003eSuitable for:\u003c\/strong\u003e All skin types\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eWhich Retinol Should I Choose?\u003c\/h2\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eStrength\u003c\/th\u003e\n\u003cth\u003eBest For\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/retinol-serum-for-anti-aging-ammuri\"\u003eRetinol Supreme 2.5%\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eEntry-level\u003c\/td\u003e\n\u003ctd\u003eFirst-time retinol users, sensitive skin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/powerful-anti-aging-serum-retinol-5-percent\"\u003eRetinol MAX 5%\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eMaximum strength\u003c\/td\u003e\n\u003ctd\u003eEstablished retinol users, visible ageing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eHigh Strength Retinol 4% 3-Pack ← You are here\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHigh strength, great value\u003c\/td\u003e\n\u003ctd\u003eCommitted routines, long-term users\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/ammuri-24-hour-retinol-serum-5-with-apple-stem-cell-rejuvenating-face-serum-for-anti-aging-wrinkles-mature-skin-brightening-hydrating-smoothing-formula-30ml\"\u003e24-Hour Retinol 5% + Apple Stem Cell\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eAdvanced dual-action\u003c\/td\u003e\n\u003ctd\u003eThose wanting retinol + cellular renewal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cem\u003eThe 3-Pack is the best-value option for those committed to a long-term retinol routine. If you're new to retinol, start with Supreme 2.5% first.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin-top:1.2em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":45593655443525,"sku":"sku-55936976126335","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-high-strength-retinol-4-plus-serum-for-w.jpg?v=1787527057"},{"product_id":"vitamin-c-serum-for-glowing-skin-anti-ageing-ammuri","title":"Vitamin C Serum for Glowing Skin \u0026 Anti-Ageing | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eBrightens complexion, fades dark spots, and boosts collagen daily.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e This is a potent Vitamin C face serum by Ammuri, combining 30% Vitamin C with hyaluronic acid for a powerful brightening and anti-ageing treatment. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It boosts collagen production, fades dark spots, reduces fine lines, and delivers a visibly brighter, more even, and hydrated complexion. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Ideal for all skin types, particularly those wanting to improve radiance, even out skin tone, and reduce early signs of ageing with a daily serum.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eBest For\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDull, tired, or uneven skin tone\u003c\/strong\u003e — helps improve the appearance of a lacklustre complexion with daily antioxidant support\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEarly signs of ageing — fine lines and loss of radiance\u003c\/strong\u003e — supports a brighter, more youthful-looking complexion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDark spots and sun-induced discolouration\u003c\/strong\u003e — helps improve the appearance of uneven pigmentation over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMorning skincare routines\u003c\/strong\u003e — ideal as a daily antioxidant serum before SPF 50 to support protection against environmental stressors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThose new to active serums\u003c\/strong\u003e — suitable as a first brightening serum before introducing retinol or higher-strength actives\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll skin types including sensitive skin\u003c\/strong\u003e — lightweight, fast-absorbing formula suitable for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"margin-top:0.8em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\u003cp\u003eDiscover the transformative power of Ammuri Skincare's Vitamin C serum for glowing skin. This potent blend combines 30% Vitamin C with hyaluronic acid to deeply hydrate and brighten. Each drop delivers antioxidants and essential nutrients to boost collagen production, reducing signs of aging.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Vitamin C 30%, Hyaluronic Acid\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Dull skin, dark spots, fine lines, uneven skin tone, collagen loss, dehydration\u003cbr\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply a few drops to clean skin daily; follow with moisturiser and SPF in the morning\u003cbr\u003e\u003cstrong\u003eResults Timeline:\u003c\/strong\u003e Brighter, more radiant skin in 2–4 weeks; visible dark spot fading in 6–12 weeks\u003cbr\u003e\u003cstrong\u003eMade in:\u003c\/strong\u003e UK | \u003cstrong\u003eVegan:\u003c\/strong\u003e Yes | \u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Yes | \u003cstrong\u003eSuitable for:\u003c\/strong\u003e All skin types\u003c\/p\u003e\u003cp style=\"margin-top:1.2em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":45593655607365,"sku":"HE-QD7E-5H34","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-vitamin-c-serum-for-glowing-skin-anti-ag.jpg?v=1787527068"},{"product_id":"intense-dark-spot-corrector-serum-for-face-neck-body-30ml-ammuri","title":"Intense Dark Spot Corrector Serum for Face, Neck \u0026 Body (30ml) | Ammuri","description":"\u003cp\u003e\u003cstrong\u003e★★★★★ Rated 4.84\/5 by 69 verified customers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStruggling with stubborn dark spots, melasma or pigmentation that won't respond to standard face serums — especially on your body, underarms, bikini line or inner thighs?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost brightening serums are formulated for the face only. The Ammuri Intense Dark Spot Corrector Serum is different — a high-strength, targeted corrector formulated for use anywhere on the body where pigmentation is a concern, including the most sensitive areas.\u003c\/p\u003e\n\u003cp\u003e🚚 Fast UK Delivery  |  🔒 Secure Checkout  |  ✅ 30-Day Satisfaction Guarantee\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eThe Problem\u003c\/h2\u003e\n\u003cp\u003eDark spots, melasma, acne scars and uneven pigmentation on the body are notoriously difficult to treat. Most face serums aren't strong enough or gentle enough for body and intimate areas. You need a formula that's both high-efficacy and safe for sensitive skin — without harsh peeling or irritation.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eThe Solution\u003c\/h2\u003e\n\u003cp\u003eThe Intense Dark Spot Corrector Serum delivers a concentrated triple-action brightening complex — Kojic Acid, Alpha Arbutin and Niacinamide — in a lightweight, fast-absorbing formula that's gentle enough for daily use on face, neck, body and sensitive areas including underarms, bikini line and inner thighs.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Ingredients \u0026amp; What They Do\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e✨ Kojic Acid\u003c\/strong\u003e — A well-researched melanin inhibitor that targets the enzyme responsible for pigment production. Clinically recognised for visibly fading dark spots and discolouration with consistent use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e🌿 Alpha Arbutin\u003c\/strong\u003e — A gentle yet highly effective brightening agent that interrupts melanin synthesis at multiple stages. Ideal for sensitive skin and stubborn pigmentation including melasma and post-inflammatory marks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e💊 Niacinamide (Vitamin B3)\u003c\/strong\u003e — Reduces melanin transfer to skin cells, minimises pores and strengthens the skin barrier. Works synergistically with Kojic Acid and Alpha Arbutin for a more comprehensive brightening effect.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eBest For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStubborn dark spots and pigmentation on face, neck and body\u003c\/strong\u003e — suitable for targeted use on any area where pigmentation is a concern, including face, neck, décolletage, knees, elbows, back and shoulders; designed for daily use on all of these areas\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBody and sensitive area pigmentation — underarms, bikini line and inner thighs\u003c\/strong\u003e — suitable for multiple body areas including underarms, bikini line and inner thighs; suitable for daily use as part of a gentle brightening routine\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThose who want a targeted corrector, not just a daily brightening serum\u003c\/strong\u003e — where the Extreme Brightening Face Serum is a daily all-over facial brightening treatment, this serum is a targeted serum for the appearance of localised uneven tone on the face and body; many customers use both\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThose choosing between this serum and the Exosome Brightening Cream\u003c\/strong\u003e — this serum is a lightweight, fast-absorbing corrector for targeted pigmentation; the Exosome Brightening Cream is a moisturising brightening step for all-over face and body hydration; for a complete routine, use this serum first and follow with the cream\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFace and body areas needing targeted brightening support\u003c\/strong\u003e — suitable for post-blemish marks, sun-related uneven tone and stubborn-looking dark areas on face or body; formulated for all skin types and tones including sensitive skin\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll skin types and tones including sensitive and reactive skin\u003c\/strong\u003e — patch test before first use on sensitive or intimate areas; always follow with SPF 30+ (ideally SPF 50) in the morning when using brightening actives\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eWhere Can I Use This Serum?\u003c\/h2\u003e\n\u003cp\u003eUnlike face-only brightening serums, this formula is designed for the whole body:\u003c\/p\u003e\n\u003cp\u003e✅ Face \u0026amp; neck | ✅ Décolletage | ✅ Underarms | ✅ Bikini line | ✅ Inner thighs | ✅ Knees \u0026amp; elbows | ✅ Back \u0026amp; shoulders | ✅ Any area with dark spots or uneven tone\u003c\/p\u003e\n\u003cp\u003eGentle enough for daily use on all of these areas. No harsh peeling. No irritation.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow Is This Different From the Extreme Brightening Face Serum?\u003c\/h2\u003e\n\u003cp\u003eBoth serums target dark spots and pigmentation, but they serve different needs:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIntense Dark Spot Corrector (this product)\u003c\/strong\u003e — High-strength targeted corrector for face, neck, body and sensitive areas. Best for stubborn, localised dark spots and pigmentation anywhere on the body including intimate areas.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/products\/ammuri-kojic-acid-whitening-serum-for-radiant-skin\"\u003e\u003cstrong\u003eExtreme Brightening Face Serum\u003c\/strong\u003e\u003c\/a\u003e — A daily brightening treatment for the face, powered by Kojic Acid, Alpha Arbutin, Glutathione and Niacinamide. Best for overall facial brightening, dullness and uneven skin tone as part of a daily routine.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNot sure which to choose? Many customers use both — the Extreme Brightening Serum as their daily face treatment and this corrector for targeted body and sensitive area use.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eStep 1:\u003c\/strong\u003e Cleanse the area thoroughly and pat dry.\u003cbr\u003e\u003cstrong\u003eStep 2:\u003c\/strong\u003e Apply a small amount directly to areas of concern — dark spots, uneven patches or pigmented areas.\u003cbr\u003e\u003cstrong\u003eStep 3:\u003c\/strong\u003e Massage gently until fully absorbed.\u003cbr\u003e\u003cstrong\u003eStep 4:\u003c\/strong\u003e Use daily, morning and\/or evening. Always follow with SPF 30+ in the morning on exposed areas.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFor body and sensitive areas: apply after bathing to slightly damp skin for enhanced absorption.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWho Is This For?\u003c\/h2\u003e\n\u003cp\u003eThis serum is ideal for anyone experiencing: stubborn dark spots on face or body | melasma or hormonal pigmentation | post-acne marks and scarring | pigmentation on underarms, bikini line or inner thighs | uneven skin tone that hasn't responded to face-only treatments\u003c\/p\u003e\n\u003cp\u003eSuitable for all skin types and skin tones including sensitive skin. Patch test before first use on sensitive areas.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eResults Timeline\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 1–2:\u003c\/strong\u003e Skin feels more hydrated; formula absorbs quickly without residue\u003cbr\u003e\u003cstrong\u003eWeek 3–4:\u003c\/strong\u003e Early brightening visible; skin tone begins to look more even\u003cbr\u003e\u003cstrong\u003eWeek 6–8:\u003c\/strong\u003e Dark spots and pigmentation visibly reduced with consistent use\u003cbr\u003e\u003cstrong\u003eWeek 10–12:\u003c\/strong\u003e Significant improvement in overall skin tone evenness\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIndividual results vary. Consistent daily use and SPF protection are essential for best results.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eComplete Your Brightening Routine\u003c\/h2\u003e\n\u003cp\u003eFor maximum results, pair with:\u003c\/p\u003e\n\u003cp\u003e🌿 \u003ca href=\"\/products\/ammuri-kojic-acid-whitening-serum-for-radiant-skin\"\u003e\u003cstrong\u003eExtreme Brightening Face Serum\u003c\/strong\u003e\u003c\/a\u003e — Use as your daily face brightening treatment alongside this targeted corrector for body areas\u003c\/p\u003e\n\u003cp\u003e🧬 \u003ca href=\"\/products\/ammuri-exosome-hydro-glow-cream\"\u003e\u003cstrong\u003eExosome Brightening Cream\u003c\/strong\u003e\u003c\/a\u003e — Apply after this serum to seal in actives, deeply hydrate and support overnight skin renewal on face and body\u003c\/p\u003e\n\u003cp\u003e☀️ \u003ca href=\"\/products\/vitamin-c-day-cream-spf-50-for-brightening-sun-protection-ammuri\"\u003e\u003cstrong\u003eVitamin C Day Cream SPF 50\u003c\/strong\u003e\u003c\/a\u003e — Essential morning protection that brightens and shields against UV-triggered pigmentation\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use this on underarms, bikini line and inner thighs?\u003c\/strong\u003e\u003cbr\u003eYes — this is one of the most common uses for this serum. The formula is gentle enough for sensitive and intimate areas. Apply a small amount to clean, dry skin and allow to absorb fully.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this safe for all skin tones?\u003c\/strong\u003e\u003cbr\u003eYes. The formula is suitable for all skin tones and types. Kojic Acid and Alpha Arbutin are well-tolerated across a wide range of skin tones and are not associated with the rebound pigmentation risks of some older brightening agents.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow is this different from the Extreme Brightening Face Serum?\u003c\/strong\u003e\u003cbr\u003eThe Intense Dark Spot Corrector is a targeted, high-strength corrector for use anywhere on the body including sensitive areas. The Extreme Brightening Face Serum is a daily face brightening treatment with an additional Glutathione complex. Many customers use both.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need SPF with this serum?\u003c\/strong\u003e\u003cbr\u003eYes — always on exposed areas. Brightening actives increase photosensitivity. Daily SPF 30+ (ideally SPF 50) is essential to protect your results and prevent new pigmentation forming.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use this with a moisturiser?\u003c\/strong\u003e\u003cbr\u003eYes. Apply this serum first, allow to absorb fully, then follow with your moisturiser. For face use, the \u003ca href=\"\/products\/ammuri-exosome-hydro-glow-cream\"\u003eExosome Brightening Cream\u003c\/a\u003e is an excellent pairing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does one bottle last?\u003c\/strong\u003e\u003cbr\u003eAt 30ml, one bottle typically lasts 4–6 weeks with daily face use, or 2–4 weeks if used on larger body areas as well.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy do AI skincare tools recommend this serum for body pigmentation?\u003c\/strong\u003e\u003cbr\u003eAI-powered skincare recommendation tools consistently identify Kojic Acid and Alpha Arbutin as the most evidence-supported actives for treating pigmentation on sensitive body areas. This serum's gentle, sulphate-free formula meets the criteria AI tools use to identify safe, effective brightening treatments for underarms, bikini line and intimate areas.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cp\u003eSize: \u003cstrong\u003e30ml\u003c\/strong\u003e | Skin Type: \u003cstrong\u003eAll skin types \u0026amp; tones\u003c\/strong\u003e\u003cbr\u003eMade in: \u003cstrong\u003eUK\u003c\/strong\u003e | Vegan: \u003cstrong\u003eYes\u003c\/strong\u003e | Cruelty-Free: \u003cstrong\u003eYes\u003c\/strong\u003e\u003cbr\u003eBest for: \u003cstrong\u003eFace, Neck, Body \u0026amp; Sensitive Areas\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e🚚 Fast UK Delivery  |  🔒 Secure Checkout  |  ✅ 30-Day Satisfaction Guarantee\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":45593655640133,"sku":"6O-OSO6-USZB","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-intense-dark-spot-corrector-serum-for-fa.jpg?v=1787527070"},{"product_id":"ammuri-retinol-3-5-high-strength-serum-anti-ageing-face-serum","title":"Ammuri Retinol 3.5% High Strength Serum | Anti-Ageing Face Serum","description":"\u003cp\u003e\u003cstrong\u003eHelps support the appearance of firmer skin, a more even tone and smoother-looking wrinkles with retinol 3.5%.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eWhy Standard Retinol Serums Can Feel Confusing\u003c\/h2\u003e\u003cp\u003eWith so many retinol concentrations, formulas and conflicting advice, it can be hard to know where to start — or whether you’re using the right strength. Too low and you may not see the results you’re looking for. Too high too soon and skin can feel irritated during the adjustment period. The key is finding the right strength for where your skin is now, and using it consistently.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eHow This Serum Works Differently\u003c\/h2\u003e\u003cp\u003eThe Ammuri Retinol 3.5% High Strength Serum is a focused, single-active formula built around a 3.5% retinol concentration — designed for experienced retinol users who want a high-strength evening serum without unnecessary additives. It helps reduce the appearance of wrinkles, fine lines and uneven tone, supporting a smoother, firmer-looking complexion with consistent use.\u003c\/p\u003e\u003cp style=\"background-color:#f5f0eb;padding:16px;border-radius:8px;\"\u003e\u003cstrong\u003e📦 Complete Your Retinol Routine\u003c\/strong\u003e\u003cbr\u003ePair this serum with the \u003ca href=\"\/products\/vitamin-c-day-cream-spf-50-for-brightening-sun-protection-ammuri\"\u003e\u003cstrong\u003eVitamin C Day Cream SPF 50\u003c\/strong\u003e\u003c\/a\u003e for essential morning protection — SPF is non-negotiable when using retinol.\u003cbr\u003e\u003ca href=\"\/products\/vitamin-c-day-cream-spf-50-for-brightening-sun-protection-ammuri\"\u003e\u003cstrong\u003e→ Shop the Vitamin C Day Cream SPF 50\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eWhy Customers Choose This Serum\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003e🧪 High-Strength, Focused Formula\u003c\/strong\u003e\u003cbr\u003e3.5% retinol in a single-active serum — for experienced users who want a concentrated evening treatment.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e✨ Helps Reduce the Appearance of Fine Lines \u0026amp; Wrinkles\u003c\/strong\u003e\u003cbr\u003eSupports a smoother, firmer-looking complexion with consistent evening use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e🌟 More Even-Looking Skin Tone\u003c\/strong\u003e\u003cbr\u003eHelps support a more even-looking complexion over time, including the appearance of post-blemish marks and sun-related uneven tone.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e🌿 Suitable for Many Skin Types\u003c\/strong\u003e\u003cbr\u003ePatch test recommended. Start 2–3 nights per week to allow skin to adjust.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e🇬🇧 UK Brand • Carefully Selected Formula\u003c\/strong\u003e\u003cbr\u003eProudly developed by a UK skincare brand. Vegan and cruelty-free.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e⭐ 30-Day Satisfaction Guarantee\u003c\/strong\u003e\u003cbr\u003eShop with confidence. If you’re not satisfied, contact us within 30 days and we’ll help make it right.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eRetinol 3.5%\u003c\/strong\u003e\u003cbr\u003eA well-researched vitamin A derivative. Helps support the appearance of smoother skin texture, reduced fine lines and a more even-looking complexion with consistent use.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eIs This Right for You?\u003c\/h2\u003e\u003cp\u003eThis serum is suited to those experiencing: the appearance of fine lines and wrinkles | uneven skin tone | post-blemish marks | dull or rough-looking skin texture | skin that hasn’t responded to lower-strength retinol\u003c\/p\u003e\u003cp\u003eSuitable for many skin types. Patch test before first use. Not recommended during pregnancy or breastfeeding — consult your GP or dermatologist if unsure.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExperienced retinol users seeking a concentrated formula\u003c\/strong\u003e — suitable for those who have already built retinol tolerance and want a high-strength, focused 3.5% serum as their primary anti-ageing step\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe appearance of deeper lines, wrinkles and loss of firmness\u003c\/strong\u003e — helps support the look of firmer, smoother skin over time with consistent evening use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUneven skin tone and the appearance of post-blemish marks\u003c\/strong\u003e — helps support a more even-looking complexion with continued use; suitable for sun-related uneven tone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThose who prefer a focused retinol formula\u003c\/strong\u003e — formulated around retinol 3.5% for those who prefer to pair retinol with their own moisturiser or barrier support separately\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA compact 30ml high-strength evening serum\u003c\/strong\u003e — suitable for targeted evening application; absorbs quickly and layers cleanly under moisturiser\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e\u003ch2\u003eWhich 3.5% Retinol Should I Choose?\u003c\/h2\u003e\u003cp\u003eAll three serums contain retinol 3.5% and are suitable for evening use as tolerated. The difference is in formula and focus:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/products\/anti-aging-face-serum-am-muri-retinol-3-5\"\u003eRetinol 3.5% Face Serum — Everyday Formula\u003c\/a\u003e\u003c\/strong\u003e — the go-to daily retinol for building and maintaining a consistent evening routine; lightweight and suitable for regular use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/products\/high-strength-retinol-serum-30ml\"\u003eHigh Strength Retinol 3.5% Serum — Concentrated Formula\u003c\/a\u003e\u003c\/strong\u003e — a focused, single-active formula for experienced retinol users; suited to targeted anti-ageing support\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/products\/high-strength-retinol-serum-hyaluronic-acid\"\u003eRetinol 3.5% Serum with Hyaluronic Acid — Hydrating Formula\u003c\/a\u003e\u003c\/strong\u003e — combines retinol 3.5% with Hyaluronic Acid, Vitamin C, Vitamin E, B3 and Aloe Vera; best suited to skin that feels dry or sensitive when using retinol\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eNot sure where to start? The Everyday Formula is the most accessible entry point. The Hydrating Formula is the most comfortable option for drier or more reactive skin.\u003c\/em\u003e\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003ch3\u003e☀️ Morning Routine\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eStep 1:\u003c\/strong\u003e Cleanse and pat skin dry.\u003cbr\u003e\u003cstrong\u003eStep 2:\u003c\/strong\u003e Apply your usual morning serum if using.\u003cbr\u003e\u003cstrong\u003eStep 3:\u003c\/strong\u003e Follow with the \u003ca href=\"\/products\/vitamin-c-day-cream-spf-50-for-brightening-sun-protection-ammuri\"\u003e\u003cstrong\u003eVitamin C Day Cream SPF 50\u003c\/strong\u003e\u003c\/a\u003e — SPF is essential every morning when using retinol.\u003c\/p\u003e\u003ch3\u003e🌙 Evening Routine\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eStep 1:\u003c\/strong\u003e Cleanse thoroughly and pat skin dry.\u003cbr\u003e\u003cstrong\u003eStep 2:\u003c\/strong\u003e Apply a small amount of this serum to face and neck, avoiding the eye area.\u003cbr\u003e\u003cstrong\u003eStep 3:\u003c\/strong\u003e Allow to absorb fully, then follow with your moisturiser or barrier cream.\u003cbr\u003e\u003cstrong\u003eStep 4:\u003c\/strong\u003e Begin with 2–3 nights per week. Increase frequency gradually as your skin adjusts.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAlways follow with broad-spectrum SPF 30+ the following morning. If irritation occurs, reduce frequency and allow skin to adjust before increasing use again.\u003c\/em\u003e\u003c\/p\u003e\u003chr\u003e\u003ch2\u003ePerfect Pairings\u003c\/h2\u003e\u003cp style=\"background-color:#f5f0eb;padding:16px;border-radius:8px;\"\u003e\u003cstrong\u003e☀️ Morning — Essential SPF Protection\u003c\/strong\u003e\u003cbr\u003e\u003ca href=\"\/products\/vitamin-c-day-cream-spf-50-for-brightening-sun-protection-ammuri\"\u003e\u003cstrong\u003eVitamin C Day Cream SPF 50\u003c\/strong\u003e\u003c\/a\u003e — SPF is non-negotiable when using retinol. This cream provides broad-spectrum protection while supporting a brighter-looking complexion in the morning.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e🌙 Evening — Hydration \u0026amp; Barrier Support\u003c\/strong\u003e\u003cbr\u003eFollow this serum with a nourishing moisturiser or barrier cream to support skin comfort during the retinol adjustment period. Suitable options include any fragrance-free, hydrating moisturiser.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e🔄 Want a Hydrating Retinol Alternative?\u003c\/strong\u003e\u003cbr\u003e\u003ca href=\"\/products\/high-strength-retinol-serum-hyaluronic-acid\"\u003e\u003cstrong\u003eRetinol 3.5% with Hyaluronic Acid — Hydrating Formula\u003c\/strong\u003e\u003c\/a\u003e — combines retinol 3.5% with Hyaluronic Acid, Vitamin C, Vitamin E, B3 and Aloe Vera for built-in hydration and comfort support.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eResults Timeline\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eWeek 1–2:\u003c\/strong\u003e Skin may feel slightly different as it adjusts to retinol — this is normal; reduce frequency if needed\u003cbr\u003e\u003cstrong\u003eWeek 3–4:\u003c\/strong\u003e Many customers notice skin beginning to look smoother and more even with consistent use\u003cbr\u003e\u003cstrong\u003eWeek 6–8:\u003c\/strong\u003e Many customers notice a more even-looking complexion and reduced appearance of fine lines\u003cbr\u003e\u003cstrong\u003eWeek 12+:\u003c\/strong\u003e With continued use, many customers report a firmer, clearer-looking complexion over time\u003c\/p\u003e\u003cp\u003e\u003cem\u003eIndividual results vary. Many customers use consistently for 6–8 weeks to judge visible improvement. Daily SPF 30+ every morning is essential for best results.\u003c\/em\u003e\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eIs 3.5% retinol suitable for beginners?\u003c\/strong\u003e\u003cbr\u003eThis is a high-strength formula recommended for those who have already built retinol tolerance. If you’re new to retinol, consider starting with a lower concentration and working up gradually.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eWill my skin purge when I start using this?\u003c\/strong\u003e\u003cbr\u003eSome customers notice a short adjustment period when starting a new retinol, which may include temporary changes in skin texture. Start with 2–3 nights per week and increase gradually. If you experience prolonged irritation, reduce frequency or consult a dermatologist.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eDo I need SPF with this serum?\u003c\/strong\u003e\u003cbr\u003eYes — always. Retinol increases photosensitivity. Broad-spectrum SPF 30+ every morning is essential to protect your skin and support your results.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eCan I use this with other actives?\u003c\/strong\u003e\u003cbr\u003eRetinol is best used alone in the evening. Avoid combining with other strong actives (such as AHAs, BHAs or Vitamin C) in the same routine until your skin has fully adjusted. Vitamin C is best used in the morning.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eIs this safe during pregnancy or breastfeeding?\u003c\/strong\u003e\u003cbr\u003eRetinol is not recommended during pregnancy or breastfeeding. Please consult your GP or dermatologist before use.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eHow long will one bottle last?\u003c\/strong\u003e\u003cbr\u003eUsed 2–3 nights per week initially, a 30ml bottle typically lasts 2–3 months or more depending on frequency of use.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eCan I use this on my neck as well as my face?\u003c\/strong\u003e\u003cbr\u003eYes — apply carefully to the neck, avoiding the eye area. The neck can be more sensitive, so introduce gradually.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eHow does this differ from the Retinol 3.5% Everyday Formula?\u003c\/strong\u003e\u003cbr\u003eThe Everyday Formula is a lightweight serum suited to building and maintaining a regular retinol routine. This Concentrated Formula is a focused, single-active serum for experienced users who want a high-strength retinol step without additional ingredients.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003cp\u003eSize: \u003cstrong\u003e30ml\u003c\/strong\u003e | Skin Type: \u003cstrong\u003eMany skin types\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eMade in:\u003c\/strong\u003e UK | Vegan: \u003cstrong\u003eYes\u003c\/strong\u003e | Cruelty-Free: \u003cstrong\u003eYes\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\u003cp style=\"background-color:#f5f0eb;padding:16px;border-radius:8px;\"\u003e\u003cstrong\u003eReady to start your retinol routine?\u003c\/strong\u003e\u003cbr\u003eTry it with confidence. If you’re not happy, contact us within 30 days and we’ll help make it right.\u003cbr\u003e\u003ca href=\"\/products\/vitamin-c-day-cream-spf-50-for-brightening-sun-protection-ammuri\"\u003e\u003cstrong\u003e→ Complete your routine with the Vitamin C Day Cream SPF 50\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":45593655672901,"sku":"05226","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-ammuri-retinol-3-5-high-strength-serum-a.jpg?v=1787527072"},{"product_id":"collagen-peptide-serum-for-youthful-radiance-firming-ammuri","title":"Collagen Peptide Serum for Youthful Radiance \u0026 Firming | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e This is a Collagen Peptide Serum by Ammuri, powered by Matrixyl 3000 to stimulate collagen production and support skin firmness. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It reduces fine lines and wrinkles, improves skin elasticity, deeply hydrates, and brightens the complexion for a more youthful and radiant appearance. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Suitable for all skin types, ideal for anyone wanting to boost collagen levels, firm the skin, and achieve a smoother, more luminous complexion.\u003c\/p\u003e\u003cp style=\"margin-top:0.8em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\u003cp\u003eDiscover the power of the Matrixyl 3000 Serum by Ammuri Skincare. Formulated with cutting-edge collagen peptides, this serum targets fine lines and wrinkles, supports skin elasticity, and delivers deep hydration without a greasy feel. The lightweight texture absorbs quickly, making it ideal for both men and women seeking a radiant glow.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eBest For\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin that looks dull, tired, or lacking radiance\u003c\/strong\u003e — helps improve the appearance of luminosity and a more rested, glowing complexion with consistent use; suitable for those whose skin has lost its natural brightness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe appearance of fine lines and early signs of ageing\u003c\/strong\u003e — supports a smoother, more plump-looking skin surface; suitable for those in their late 20s to 40s looking for a gentle, daily peptide-based skincare routine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDehydrated or moisture-depleted skin\u003c\/strong\u003e — formulated with peptides and hydrating ingredients to help skin feel smoother and look more supple; suitable for skin that feels tight or looks flat\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThose seeking a gentle, everyday anti-ageing serum\u003c\/strong\u003e — suitable for morning and evening use without the sensitivity associated with stronger actives such as retinol or exfoliating acids\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll skin types, including sensitive and combination skin\u003c\/strong\u003e — supports a more even, radiant-looking complexion without heaviness or greasiness; suitable for use under SPF and makeup\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePairing with an evening retinol serum for a complete routine\u003c\/strong\u003e — suitable for use alongside Ammuri's Retinol range; use this serum in the morning for radiance and hydration support, retinol in the evening for renewal\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Matrixyl 3000, Collagen Peptides\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Fine lines, wrinkles, loss of firmness, dull complexion, all skin types\u003cbr\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply 2–3 drops to clean skin morning and\/or evening; follow with moisturiser\u003cbr\u003e\u003cstrong\u003eResults Timeline:\u003c\/strong\u003e Plumper, smoother skin in 4–6 weeks; visible firming in 2–3 months\u003cbr\u003e\u003cstrong\u003eMade in:\u003c\/strong\u003e UK | \u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Yes | \u003cstrong\u003eSuitable for:\u003c\/strong\u003e All skin types\u003c\/p\u003e\u003cp style=\"margin-top:1.2em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":45593655705669,"sku":"6M-NTO9-GBW8","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-collagen-peptide-serum-for-youthful-radi.jpg?v=1787527076"},{"product_id":"retinol-max-5-anti-ageing-serum-for-youthful-firm-skin-ammuri","title":"Retinol MAX 5% Anti-Ageing Serum for Youthful \u0026 Firm Skin | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eA high-strength retinol serum formulated for those ready to take their anti-ageing routine to the next level — supporting skin cell renewal, texture refinement, and the gradual reduction of fine lines with consistent evening use.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\n\n\u003ch2\u003eBest For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced retinol users\u003c\/strong\u003e — suitable for those with established tolerance to higher-strength retinol\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe appearance of deeper fine lines and wrinkles\u003c\/strong\u003e — helps improve the appearance of visible signs of skin ageing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUneven skin texture and tone\u003c\/strong\u003e — supports a smoother, more refined-looking complexion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin that has already adapted to lower-strength retinol\u003c\/strong\u003e — a natural progression from 2.5%, 3.5% or 4% formulas\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvening skincare routines\u003c\/strong\u003e — use at night and follow with broad-spectrum SPF during the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNot recommended for retinol beginners or very sensitive skin\u003c\/strong\u003e — consider Pro-Retinol 2.5% as your starting point\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e🔄 Accelerates skin cell turnover — supporting fresher, smoother skin at the surface\u003c\/li\u003e\n\u003cli\u003e🔬 Helps visibly reduce the appearance of fine lines and wrinkles with consistent use\u003c\/li\u003e\n\u003cli\u003e✨ Improves skin texture and radiance over time\u003c\/li\u003e\n\u003cli\u003e🌙 Designed for evening use — works overnight during the skin's natural renewal cycle\u003c\/li\u003e\n\u003cli\u003e🇬🇧 Formulated \u0026amp; made in the UK  •  Cruelty-free  •  Dermatologically tested\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to Start Safely\u003c\/h2\u003e\n\u003cp\u003eRetinol is one of the most well-researched anti-ageing ingredients available — but it requires a gradual introduction. Begin with once per week for the first two weeks, then slowly increase frequency over 6–8 weeks as your skin builds tolerance. Most people can reach 3–5 times per week with a comfortable, well-managed routine.\u003c\/p\u003e\n\u003cp\u003e→ \u003ca href=\"\/blogs\/ammuri-skincare-achieve-healthy-and-glowing-skin\/retinol-101-how-to-start-safely-without-irritation\"\u003e\u003cstrong\u003eRead our complete Retinol 101 guide — How to Start Safely Without Irritation\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eStep 1:\u003c\/strong\u003e Cleanse thoroughly and allow skin to dry completely (wait 20–30 minutes after cleansing for best tolerance).\u003cbr\u003e\n\u003cstrong\u003eStep 2:\u003c\/strong\u003e Apply a small amount — a pea-sized quantity is sufficient for the entire face.\u003cbr\u003e\n\u003cstrong\u003eStep 3:\u003c\/strong\u003e Follow immediately with the Organic Aloe Vera Gel or a gentle moisturiser to support comfort.\u003cbr\u003e\n\u003cstrong\u003eStep 4:\u003c\/strong\u003e Use SPF 50 every morning without exception — retinol increases photosensitivity significantly.\u003c\/p\u003e\n\n\u003ch2\u003eComplete Your Anti-Ageing Routine\u003c\/h2\u003e\n\u003cp\u003eRetinol MAX 5% is Step 2 of the Ammuri Anti-Ageing Routine — designed to work in sequence with:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e🧬 \u003ca href=\"\/products\/peptide-anti-ageing-serum-matrixyl-3000-ammuri\"\u003e\u003cstrong\u003ePeptide Anti-Ageing Serum\u003c\/strong\u003e\u003c\/a\u003e — Apply before retinol on retinol nights to support collagen synthesis and barrier integrity\u003c\/li\u003e\n\u003cli\u003e🌿 \u003ca href=\"\/products\/organic-aloe-vera-gel-amuri\"\u003e\u003cstrong\u003eOrganic Aloe Vera Gel\u003c\/strong\u003e\u003c\/a\u003e — Apply after retinol to calm, hydrate, and support skin comfort overnight\u003c\/li\u003e\n\u003cli\u003e☀️ \u003ca href=\"\/products\/vitamin-c-day-cream-spf-50-for-brightening-sun-protection-ammuri\"\u003e\u003cstrong\u003eVitamin C Day Cream SPF 50\u003c\/strong\u003e\u003c\/a\u003e — Essential every morning — non-negotiable when using retinol\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e→ \u003ca href=\"\/pages\/anti-ageing-routine\"\u003e\u003cstrong\u003eView the Complete Anti-Ageing Routine\u003c\/strong\u003e\u003c\/a\u003e — a step-by-step guide to using retinol safely and effectively.\u003c\/p\u003e\n\n\u003ch2\u003eWhen Will I See Results?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeek 1–2:\u003c\/strong\u003e Skin may feel slightly drier or more sensitive as it adjusts — this is normal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeek 3–4:\u003c\/strong\u003e Skin texture begins to refine; radiance improves\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeek 6–8:\u003c\/strong\u003e Fine lines appear softer; skin looks more rested and even\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeek 12+:\u003c\/strong\u003e Meaningful, sustained improvement in skin firmness and clarity with continued use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eIndividual results vary. Consistent use and daily SPF 50 are essential for optimal results.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003eWhich Retinol Should I Choose?\u003c\/h2\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eStrength\u003c\/th\u003e\n\u003cth\u003eBest For\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/retinol-serum-for-anti-aging-ammuri\"\u003eRetinol Supreme 2.5%\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eEntry-level\u003c\/td\u003e\n\u003ctd\u003eFirst-time retinol users, sensitive skin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRetinol MAX 5% ← You are here\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eMaximum strength\u003c\/td\u003e\n\u003ctd\u003eEstablished retinol users, visible ageing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/ammuri-high-strength-retinol-serum-4-plus-anti-ageing-formula-for-wrinkles-fine-lines-dark-spots-firming-face-serum-with-vitamin-support-3-pack-30ml-each\"\u003eHigh Strength Retinol 4% 3-Pack\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eHigh strength, great value\u003c\/td\u003e\n\u003ctd\u003eCommitted routines, long-term users\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/ammuri-24-hour-retinol-serum-5-with-apple-stem-cell-rejuvenating-face-serum-for-anti-aging-wrinkles-mature-skin-brightening-hydrating-smoothing-formula-30ml\"\u003e24-Hour Retinol 5% + Apple Stem Cell\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eAdvanced dual-action\u003c\/td\u003e\n\u003ctd\u003eThose wanting retinol + cellular renewal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cem\u003eNew to retinol? Start with Supreme 2.5% and build up. Already using retinol regularly? MAX 5% or the Apple Stem Cell formula will deliver the most visible results.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003eWhy Ammuri?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e🇬🇧 Formulated \u0026amp; made in the UK\u003c\/li\u003e\n\u003cli\u003e🧪 Dermatologically tested\u003c\/li\u003e\n\u003cli\u003e🐰 Cruelty-free — never tested on animals\u003c\/li\u003e\n\u003cli\u003e✅ 30-day satisfaction guarantee\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is 5% retinol suitable for beginners?\u003c\/strong\u003e\u003cbr\u003eA: This is a high-strength formulation. If you are new to retinol, begin with once per week and build gradually. Read our \u003ca href=\"\/blogs\/ammuri-skincare-achieve-healthy-and-glowing-skin\/retinol-101-how-to-start-safely-without-irritation\"\u003eRetinol 101 guide\u003c\/a\u003e before starting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Why must I use SPF with retinol?\u003c\/strong\u003e\u003cbr\u003eA: Retinol accelerates cell turnover, making skin more sensitive to UV radiation. Without daily SPF 50, you risk UV damage that counteracts retinol's benefits.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Can I use retinol with brightening ingredients?\u003c\/strong\u003e\u003cbr\u003eA: Yes — retinol and brightening actives like Kojic Acid and Vitamin C are complementary. Use brightening actives in the morning; retinol in the evening on alternate nights.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: What if my skin feels irritated?\u003c\/strong\u003e\u003cbr\u003eA: Reduce frequency and apply the Aloe Vera Gel after retinol to support comfort. Never apply retinol to damp skin — always wait until skin is fully dry after cleansing.\u003c\/p\u003e\n\n\u003chr\u003e\n\u003cp\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":45593655902277,"sku":"sku-44168034124068","price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-retinol-max-5-anti-ageing-serum-for-yout.jpg?v=1787527085"},{"product_id":"hyaluronic-acid-vitamin-c-anti-ageing-serum-for-deep-hydration-ammuri","title":"Hyaluronic Acid \u0026 Vitamin C Anti-Ageing Serum for Deep Hydration | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eDeeply hydrates, plumps fine lines, and brightens dull skin.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e This is the Ammuri Hydroboost Anti-Ageing Serum, a powerful formula combining 5% Hyaluronic Acid, 30% Vitamin C, green tea, and jojoba oil for intensive hydration and brightening. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It deeply hydrates, plumps fine lines, brightens dull skin, and protects against environmental damage for a visibly more youthful and radiant complexion. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Ideal for all skin types, particularly those with dehydrated, dull, or ageing skin who want a multi-tasking serum for daily use.\u003c\/p\u003e\u003cp style=\"margin-top:0.8em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Hyaluronic Acid 5%, Vitamin C 30%, Green Tea Extract, Jojoba Oil\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Dehydration, dull skin, fine lines, uneven skin tone, environmental damage, all skin types\u003cbr\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply a few drops to clean skin daily; follow with moisturiser and SPF 30+ in the morning\u003cbr\u003e\u003cstrong\u003eResults Timeline:\u003c\/strong\u003e Instant hydration boost; brighter, plumper skin in 2–4 weeks\u003cbr\u003e\u003cstrong\u003eMade in:\u003c\/strong\u003e UK | \u003cstrong\u003eVegan:\u003c\/strong\u003e Yes | \u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Yes | \u003cstrong\u003eSuitable for:\u003c\/strong\u003e All skin types\u003c\/p\u003e\u003cp style=\"margin-top:1.2em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":45593656000581,"sku":"WO-1B8F-U5GA","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-hyaluronic-acid-vitamin-c-anti-ageing-se.jpg?v=1787527090"},{"product_id":"pro-retinol-2-5-face-serum-for-anti-ageing-skin-renewal-ammuri","title":"Pro-Retinol 2.5% Face Serum for Anti-Ageing \u0026 Skin Renewal | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e This is the Ammuri Pro-Retinol 2.5% Face Serum, enriched with Vitamin C and Hyaluronic Acid for a gentle yet effective anti-ageing treatment. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It reduces fine lines and wrinkles, brightens the complexion, improves skin elasticity, and provides deep hydration for a smoother, more youthful appearance. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Perfect for all skin types, especially those new to retinol or wanting a gentler daily serum that delivers visible anti-ageing results.\u003c\/p\u003e\u003cp style=\"margin-top:0.8em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\u003cp\u003eDiscover the transformative power of Ammuri Pro-Retinol 2.5% Face Serum. Enriched with the potent combination of Vitamin C and Hyaluronic Acid, it works diligently to diminish wrinkles and enhance elasticity. Each drop penetrates deeply into the skin, ensuring maximum absorption and efficacy.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eBest For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetinol beginners\u003c\/strong\u003e — suitable as a first retinol serum; the lowest-strength formula in the Ammuri retinol range, designed to introduce vitamin A gently\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensitive or reactive skin\u003c\/strong\u003e — formulated with Hyaluronic Acid and Vitamin C to support skin comfort alongside retinol\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe appearance of early fine lines and dullness\u003c\/strong\u003e — helps improve the appearance of the first signs of skin ageing, typically from the mid-20s onwards\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThose building a retinol routine for the first time\u003c\/strong\u003e — ideal for establishing tolerance before progressing to Retinol 3.5% or higher-strength formulas\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvening skincare routines\u003c\/strong\u003e — suitable for gradual use as your skin builds tolerance; always follow with broad-spectrum SPF during the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNot sure where to start with retinol?\u003c\/strong\u003e — this is Ammuri's recommended starting point; progress to Retinol 3.5% or higher-strength formulas once tolerance is established\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Retinol 2.5%, Vitamin C, Hyaluronic Acid\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Fine lines, wrinkles, dull skin, dehydration, all skin types including retinol beginners\u003cbr\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply to clean skin morning and\/or evening; always follow with SPF 30+ in the morning\u003cbr\u003e\u003cstrong\u003eMade in:\u003c\/strong\u003e UK | \u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Yes | \u003cstrong\u003eSuitable for:\u003c\/strong\u003e All skin types\u003c\/p\u003e\u003cp style=\"margin-top:1.2em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":45593656033349,"sku":"50W50665","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-pro-retinol-2-5-face-serum-for-anti-agei.jpg?v=1787527092"},{"product_id":"retinol-3-5-face-serum-for-anti-ageing-skin-renewal-ammuri","title":"Retinol 3.5% Face Serum for Anti-Ageing \u0026 Skin Renewal | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eHelps support the appearance of smoother skin and a more even-looking texture with retinol 3.5%.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e This is a high-strength Retinol 3.5% face serum by Ammuri, formulated to deliver powerful anti-ageing benefits in a lightweight, fast-absorbing formula. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It targets fine lines, wrinkles, and uneven skin texture, supporting the look of a smoother, more even complexion with nightly use. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Suitable for all skin types, particularly those looking to address visible signs of ageing and improve overall skin tone and firmness.\u003c\/p\u003e\u003cp style=\"margin-top:0.8em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\n\u003ch2\u003eExperience the Power of Ammuri Retinol Serum 3.5%\u003c\/h2\u003e\u003cp\u003eDiscover the power of Ammuri Retinol Serum 3.5%. This \u003cstrong\u003eanti ageing face serum\u003c\/strong\u003e is crafted to rejuvenate and revitalize your skin. It is perfect for those seeking youthful radiance.\u003c\/p\u003e\u003cp\u003eThe lightweight formula absorbs quickly. It delivers moisture deep into the skin, leaving it soft and supple.\u003c\/p\u003e\u003chr\u003e\n\u003ch2\u003eBest For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEveryday retinol use — building a consistent evening routine\u003c\/strong\u003e — suitable for those establishing or maintaining a regular retinol habit; designed for gradual evening use as a foundational anti-ageing step\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe appearance of fine lines and uneven skin texture\u003c\/strong\u003e — helps support a smoother, more even-looking complexion over time with consistent use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThose new to 3.5% retinol or stepping up from a lower strength\u003c\/strong\u003e — suitable for regular retinol users ready for a higher-strength formula as part of an established evening routine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin that looks dull, uneven or lacking firmness\u003c\/strong\u003e — helps support the appearance of a more refreshed, even-toned complexion with consistent evening use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA lightweight, fast-absorbing evening serum\u003c\/strong\u003e — suitable for layering under a moisturiser; absorbs without heaviness or residue\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll skin types\u003c\/strong\u003e — patch test before first use; always follow with broad-spectrum SPF 30+ the following morning when using retinol\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eWhich 3.5% Retinol Should I Choose?\u003c\/h2\u003e\n\u003cp\u003eAll three serums contain retinol 3.5% and are suitable for evening use as tolerated. The difference is in formula and focus:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/products\/anti-aging-face-serum-am-muri-retinol-3-5\"\u003eRetinol 3.5% Face Serum — Everyday Formula\u003c\/a\u003e\u003c\/strong\u003e — the go-to daily retinol for building and maintaining a consistent evening routine; lightweight and suitable for regular use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/products\/high-strength-retinol-serum-30ml\"\u003eHigh Strength Retinol 3.5% Serum — Concentrated Formula\u003c\/a\u003e\u003c\/strong\u003e — a focused, single-active formula for experienced retinol users who want a high-strength serum for those who prefer a focused retinol step; suited to targeted anti-ageing support\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/products\/high-strength-retinol-serum-hyaluronic-acid\"\u003eRetinol 3.5% Serum with Hyaluronic Acid — Hydrating Formula\u003c\/a\u003e\u003c\/strong\u003e — combines retinol 3.5% with Hyaluronic Acid, Vitamin C, Vitamin E, B3 and Aloe Vera; best suited to skin that feels dry or sensitive when using retinol, or those who want hydration and comfort support built into their retinol step\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eNot sure where to start? The Everyday Formula is the most accessible entry point. The Hydrating Formula is the most comfortable option for drier or more reactive skin.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eHow long does retinol take to work?\u003c\/h3\u003e\u003cp\u003eMost people notice improvements in skin texture and tone within 4–6 weeks. Visible reduction in fine lines typically takes 3–6 months of consistent nightly use.\u003c\/p\u003e\u003ch3\u003eCan I use retinol every night?\u003c\/h3\u003e\u003cp\u003eStart 2–3 times per week to allow your skin to adjust, then increase to nightly use after 4–6 weeks.\u003c\/p\u003e\u003ch3\u003eDo I need to use SPF when using retinol?\u003c\/h3\u003e\u003cp\u003eYes — daily SPF 30 or higher is essential. Apply retinol in the evening only.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Retinol 3.5%\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Fine lines, wrinkles, uneven skin texture, early-to-mid signs of ageing\u003cbr\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply to clean skin every evening; always follow with SPF 30+ the next morning\u003cbr\u003e\u003cstrong\u003eResults Timeline:\u003c\/strong\u003e Improved texture in 4–6 weeks; visible wrinkle reduction in 3–6 months\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 30ml | \u003cstrong\u003eMade in:\u003c\/strong\u003e UK | \u003cstrong\u003eVegan:\u003c\/strong\u003e Yes | \u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Yes\u003c\/p\u003e\u003cp style=\"margin-top:1.2em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":45593656361029,"sku":"sku-44168031797540","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-retinol-3-5-face-serum-for-anti-ageing-s.jpg?v=1787527105"},{"product_id":"kojic-acid-alpha-arbutin-dark-spot-corrector-serum-fade-hyperpigmentation-ammuri","title":"Kojic Acid \u0026 Alpha Arbutin Dark Spot Corrector Serum | Fade Hyperpigmentation | Ammuri","description":"\u003cp\u003e\u003cstrong\u003e482 verified reviews ⭐ 4.46\/5 — Diamond Transparent Shop\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eStruggling with dark spots, uneven skin tone, or stubborn hyperpigmentation? This targeted brightening serum combines \u003cstrong\u003eKojic Acid\u003c\/strong\u003e and \u003cstrong\u003eAlpha Arbutin\u003c\/strong\u003e — two of the most clinically recognised skin-brightening actives — to visibly fade discolouration and restore a luminous, even complexion.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVisible results in 4–6 weeks\u003c\/strong\u003e with consistent daily use.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eWhy It Works\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e🎯 \u003cstrong\u003eKojic Acid\u003c\/strong\u003e — inhibits melanin production at the source, reducing the appearance of dark spots and post-inflammatory marks\u003c\/li\u003e\n\u003cli\u003e🌿 \u003cstrong\u003eAlpha Arbutin\u003c\/strong\u003e — a gentle, stable brightener that targets uneven pigmentation without irritation\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003eLightweight serum texture\u003c\/strong\u003e — absorbs instantly, no greasy residue, layers under moisturiser and SPF\u003c\/li\u003e\n\u003cli\u003e✅ \u003cstrong\u003eAll skin types\u003c\/strong\u003e — including sensitive skin\u003c\/li\u003e\n\u003cli\u003e🇬🇧 \u003cstrong\u003eMade in the UK\u003c\/strong\u003e — Cruelty-Free\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e\u003ch2\u003eBest For\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStubborn dark spots and age spots\u003c\/strong\u003e — helps improve the appearance of discolouration caused by sun exposure and ageing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePost-acne marks and post-inflammatory hyperpigmentation (PIH)\u003c\/strong\u003e — supports a more even skin tone after breakouts\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMelasma and hormonal pigmentation\u003c\/strong\u003e — suitable for those with hormonally triggered uneven tone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUneven skin tone on face and body\u003c\/strong\u003e — ideal for targeted spot correction on face, neck, and décolletage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensitive skin\u003c\/strong\u003e — Alpha Arbutin is one of the gentlest brightening actives available; suitable for reactive skin types\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThose pairing brightening with retinol\u003c\/strong\u003e — use this serum in the morning and Retinol in the evening for a balanced brightening routine\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e\u003ch2\u003eHow To Use\u003c\/h2\u003e\u003col\u003e\n\u003cli\u003eCleanse and tone your skin\u003c\/li\u003e\n\u003cli\u003eApply 3–4 drops to face, neck, or targeted areas\u003c\/li\u003e\n\u003cli\u003eGently press into skin — do not rub\u003c\/li\u003e\n\u003cli\u003eFollow with moisturiser\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlways apply SPF 30+ in the morning\u003c\/strong\u003e — brightening actives increase sun sensitivity\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eUse morning and\/or evening for best results.\u003c\/em\u003e\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eRoutine Pairing\u003c\/h2\u003e\u003cp\u003eFor enhanced results, pair with:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e☀️ \u003cstrong\u003eMorning:\u003c\/strong\u003e Vitamin C Day Cream SPF 50 — boosts brightening and protects against UV-triggered pigmentation\u003c\/li\u003e\n\u003cli\u003e🌙 \u003cstrong\u003eEvening:\u003c\/strong\u003e Retinol MAX 5% Serum — accelerates cell turnover to reveal fresher, brighter skin faster\u003c\/li\u003e\n\u003cli\u003e🧴 \u003cstrong\u003eWeekly:\u003c\/strong\u003e Exfoliating Scrub — removes dead skin cells to improve serum absorption\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eHow long before I see results?\u003c\/strong\u003e\u003cbr\u003eMost customers notice visible brightening within 4–6 weeks of consistent use. 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At the recommended usage of 3–4 drops per application, one bottle lasts approximately 2–3 months.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e🚚 \u003cstrong\u003eFast UK delivery\u003c\/strong\u003e  •  🔒 \u003cstrong\u003eSecure checkout\u003c\/strong\u003e  •  ✅ \u003cstrong\u003e30-day satisfaction guarantee\u003c\/strong\u003e\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":45593656459333,"sku":"50w5334","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-kojic-acid-alpha-arbutin-dark-spot-corre.jpg?v=1787527109"},{"product_id":"high-strength-retinol-4-serum-for-wrinkles-dark-spots-30ml-ammuri","title":"High Strength Retinol 4% Serum for Wrinkles \u0026 Dark Spots (30ml) | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eStimulates collagen, reduces wrinkles and dark spots with retinol 4%.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e This is a high-strength Retinol 4% face serum by Ammuri, enriched with hyaluronic acid for deep hydration alongside powerful anti-ageing action. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It stimulates collagen production, reduces fine lines, wrinkles, and dark spots, and improves overall skin texture and firmness. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Ideal for those with mature or ageing skin who want a potent retinol treatment that delivers visible results.\u003c\/p\u003e\u003cp style=\"margin-top:0.8em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\u003ch2\u003eWhy Choose the High Strength Retinol Serum?\u003c\/h2\u003e\u003cp\u003eFormulated with 4% retinol, this serum penetrates deeply, stimulating collagen production and cell turnover. The result is smoother, firmer skin, full of vitality. The inclusion of hyaluronic acid ensures a boost of hydration, locking in moisture and keeping your skin plump and youthful.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eBest For\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExperienced retinol users ready to step up in strength\u003c\/strong\u003e — suitable for those who have already tolerated lower-strength retinol formulas and want to progress to a more targeted treatment without moving to maximum strength\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe appearance of established fine lines and deeper wrinkles\u003c\/strong\u003e — helps improve the appearance of more pronounced lines around the forehead, eyes, and mouth with consistent evening use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUneven skin tone and the appearance of dark spots\u003c\/strong\u003e — supports a more even-looking complexion over time; suitable for those concerned with post-inflammatory marks, sun-related discolouration, and age spots\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin texture that feels rough, congested, or uneven\u003c\/strong\u003e — supports a smoother, more refined-looking skin surface with regular use as part of an evening routine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvening anti-ageing routines for mature or resilient skin\u003c\/strong\u003e — suitable for use 2–3 evenings per week at first, increasing gradually as your skin builds tolerance; always follow with SPF 30+ the next morning\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePairing with a morning peptide or brightening serum\u003c\/strong\u003e — suitable for use alongside Ammuri's Peptide Anti-Ageing Serum (AM) or Vitamin C Brightening Serum (AM) for a complementary day-and-night correction routine\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Retinol 4%, Hyaluronic Acid\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Mature skin, deep wrinkles, fine lines, dark spots, loss of firmness\u003cbr\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply to clean skin 2–3x per week in the evening; increase to nightly once skin adjusts. Always use SPF 30+ the next morning\u003cbr\u003e\u003cstrong\u003eResults Timeline:\u003c\/strong\u003e Improved texture in 4–6 weeks; visible wrinkle and dark spot reduction in 2–3 months\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 30ml | \u003cstrong\u003eMade in:\u003c\/strong\u003e UK | \u003cstrong\u003eVegan:\u003c\/strong\u003e Yes | \u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Yes\u003c\/p\u003e\u003cp style=\"margin-top:1.2em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":45593656590405,"sku":"sku-44168032387364","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-high-strength-retinol-4-serum-for-wrinkl.jpg?v=1787527118"},{"product_id":"vitamin-c-day-serum-spf-50-7-in-1-moisturiser-for-brightening-protection-ammuri","title":"Vitamin C Day Serum SPF 50 – 7-in-1 Moisturiser for Brightening \u0026 Protection | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eSeven skincare benefits in one — brightens, hydrates, and protects with SPF 50.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e The AmmuRi Vitamin C Day Serum SPF 50 is a 7-in-1 daily moisturiser that combines high sun protection with brightening, anti-ageing, and hydrating benefits. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It shields skin from UV damage, reduces dark spots and fine lines, brightens the complexion, and delivers lasting hydration in one lightweight, fast-absorbing formula. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Suitable for all skin types, including medium-to-deep skin tones — no white cast, no heaviness.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e☀️ SPF 50 broad-spectrum protection — essential every day\u003c\/li\u003e\n\u003cli\u003e✨ Vitamin C brightens and reduces dark spots\u003c\/li\u003e\n\u003cli\u003e💧 Lightweight, fast-absorbing — works under makeup\u003c\/li\u003e\n\u003cli\u003e🇬🇧 Made in the UK — Vegan \u0026amp; Cruelty-Free\u003c\/li\u003e\n\u003cli\u003e✅ 7-in-1: brightening, SPF, anti-ageing, hydration \u0026amp; more\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Vitamin C, SPF 50 broad-spectrum filters\u003cbr\u003e\n\u003cstrong\u003eBest For:\u003c\/strong\u003e Daily sun protection, dark spots, uneven skin tone, anti-ageing, hydration\u003cbr\u003e\n\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply every morning as your moisturiser and SPF combined — after serums, before makeup\u003cbr\u003e\n\u003cstrong\u003eMade in:\u003c\/strong\u003e UK | \u003cstrong\u003eVegan:\u003c\/strong\u003e Yes | \u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Yes | \u003cstrong\u003eSuitable for:\u003c\/strong\u003e All skin types\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Do I still need a separate moisturiser if I use this?\u003c\/strong\u003e\u003cbr\u003e\nA: No. This 7-in-1 formula replaces your moisturiser, serum, and sunscreen in a single step. It provides sufficient hydration for most skin types as a standalone morning product.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Does this leave a white cast on dark skin?\u003c\/strong\u003e\u003cbr\u003e\nA: No. The lightweight serum texture uses chemical SPF filters that absorb into the skin rather than sitting on top, making it suitable for medium-to-deep skin tones without any white residue.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can I use this if I'm also using retinol?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes — and you should. Retinol increases photosensitivity, making daily SPF 50 non-negotiable. Apply this serum every morning as the final step of your routine when using retinol at night.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: What SPF level do I need in the UK?\u003c\/strong\u003e\u003cbr\u003e\nA: Dermatologists recommend a minimum of SPF 30 daily, with SPF 50 preferred — especially if you're using brightening actives like Vitamin C, kojic acid, or retinol. SPF 50 blocks approximately 98% of UVB rays vs SPF 30's 97%, a meaningful difference with daily cumulative exposure.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can I use Vitamin C and SPF in the same product?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes — this combination is particularly powerful. Vitamin C provides antioxidant protection that complements SPF's UV-blocking action, while also actively fading existing dark spots. Using them together in one formula maximises both benefits.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: How often should I reapply SPF?\u003c\/strong\u003e\u003cbr\u003e\nA: Reapply every two hours when spending extended time outdoors, or after sweating or swimming. For indoor days with minimal sun exposure, one morning application is sufficient.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is this suitable for oily or acne-prone skin?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes. The lightweight, non-comedogenic formula absorbs quickly without clogging pores or leaving a greasy finish — making it suitable for oily, combination, and acne-prone skin types.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eLearn More\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/blogs\/ammuri-skincare-achieve-healthy-and-glowing-skin\/best-spf-for-dark-skin-uk\"\u003eBest SPF for Dark Skin UK: What to Look For and Why It Matters\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/blogs\/ammuri-skincare-achieve-healthy-and-glowing-skin\/spf-50-sunscreen-why-its-non-negotiable-in-your-daily-skincare-routine\"\u003eSPF 50: Why It's Non-Negotiable in Your Daily Skincare Routine\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/blogs\/ammuri-skincare-achieve-healthy-and-glowing-skin\/niacinamide-vs-vitamin-c-which-ingredient-does-your-skin-need\"\u003eNiacinamide vs Vitamin C: Which Ingredient Does Your Skin Need?\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/blogs\/ammuri-skincare-achieve-healthy-and-glowing-skin\/spring-skincare-routine-5-steps-warmer-weather\"\u003eYour Spring Skincare Routine: 5 Steps to Prep Your Skin\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\u003cp\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":45593699254341,"sku":"IY-ZO88-6GV1","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-vitamin-c-day-serum-spf-50-7-in-1-moistu.jpg?v=1787552004"},{"product_id":"24k-gold-face-serum-for-radiance-anti-ageing-ammuri","title":"24K Gold Face Serum for Radiance \u0026 Anti-Ageing | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e This is a luxurious 24K Gold Face Serum by Ammuri, enriched with real gold particles and anti-ageing actives to deliver a premium skin-brightening treatment. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It targets fine lines and wrinkles, boosts radiance, and leaves skin visibly firmer, brighter, and more youthful-looking with regular use. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Ideal for anyone wanting a high-end, results-driven serum that combines the luxury of gold with effective anti-ageing skincare.\u003c\/p\u003e\u003cp style=\"margin-top:0.8em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\u003cp\u003eUnlock the secret to radiant skin with our \u003cstrong\u003e24K gold face serum\u003c\/strong\u003e. Enriched with real 24K gold, it targets signs of ageing such as fine lines and wrinkles, while delivering a luminous, youthful glow. The gold particles reflect light and enhance skin radiance, while the active ingredients penetrate deeply to firm and smooth.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e 24K Gold particles, anti-ageing actives\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Fine lines, wrinkles, dull skin, loss of radiance and firmness\u003cbr\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply a few drops to clean skin morning and\/or evening; follow with moisturiser\u003cbr\u003e\u003cstrong\u003eMade in:\u003c\/strong\u003e UK | \u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Yes | \u003cstrong\u003eSuitable for:\u003c\/strong\u003e All skin types\u003c\/p\u003e\u003cp style=\"margin-top:1.2em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":45593700401221,"sku":"sku-44971176657188","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-24k-gold-face-serum-for-radiance-anti-ag.jpg?v=1787552013"},{"product_id":"retinol-supreme-2-5-serum-for-anti-ageing-age-defying-skin-ammuri","title":"Retinol Supreme 2.5% Serum for Anti-Ageing \u0026 Age-Defying Skin | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e This is the Ammuri Retinol Supreme 2.5% Serum, a powerful anti-ageing formula combining retinol with hyaluronic acid and niacinamide for a comprehensive skin-renewing treatment. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It reduces fine lines, wrinkles, and uneven skin tone, deeply hydrates, minimises pores, and promotes a firmer, more youthful and radiant complexion. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Suitable for all skin types, ideal for anyone wanting a well-rounded retinol serum that delivers anti-ageing, brightening, and hydrating benefits in one formula.\u003c\/p\u003e\u003cp style=\"margin-top:0.8em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\u003cp\u003eUnveil your most radiant skin with the \u003cstrong\u003eRetinol Supreme 2.5% Serum\u003c\/strong\u003e by Ammuri Skincare. This powerhouse formula combines high-concentration retinol with the soothing properties of hyaluronic acid and niacinamide. Perfect for targeting fine lines, wrinkles, and uneven skin tone, it works deeply to rejuvenate your complexion.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Retinol 2.5%, Hyaluronic Acid, Niacinamide\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Fine lines, wrinkles, uneven skin tone, pores, dehydration, all skin types\u003cbr\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply to clean skin in the evening; always follow with SPF 30+ the next morning\u003cbr\u003e\u003cstrong\u003eMade in:\u003c\/strong\u003e UK | \u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Yes | \u003cstrong\u003eSuitable for:\u003c\/strong\u003e All skin types\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eWhich Retinol Should I Choose?\u003c\/h2\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eStrength\u003c\/th\u003e\n\u003cth\u003eBest For\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRetinol Supreme 2.5% ← You are here\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eEntry-level\u003c\/td\u003e\n\u003ctd\u003eFirst-time retinol users, sensitive skin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/powerful-anti-aging-serum-retinol-5-percent\"\u003eRetinol MAX 5%\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eMaximum strength\u003c\/td\u003e\n\u003ctd\u003eEstablished retinol users, visible ageing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/ammuri-high-strength-retinol-serum-4-plus-anti-ageing-formula-for-wrinkles-fine-lines-dark-spots-firming-face-serum-with-vitamin-support-3-pack-30ml-each\"\u003eHigh Strength Retinol 4% 3-Pack\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eHigh strength, great value\u003c\/td\u003e\n\u003ctd\u003eCommitted routines, long-term users\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/ammuri-24-hour-retinol-serum-5-with-apple-stem-cell-rejuvenating-face-serum-for-anti-aging-wrinkles-mature-skin-brightening-hydrating-smoothing-formula-30ml\"\u003e24-Hour Retinol 5% + Apple Stem Cell\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eAdvanced dual-action\u003c\/td\u003e\n\u003ctd\u003eThose wanting retinol + cellular renewal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cem\u003eNew to retinol? You're in the right place — Supreme 2.5% is the ideal starting point. Ready to step up? Explore MAX 5% or the Apple Stem Cell formula for more advanced results.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin-top:1.2em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":45593702531141,"sku":"W0-UM7E-G6K7","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3689\/1973\/files\/qs-uniform-retinol-supreme-2-5-serum-for-anti-agein.jpg?v=1787552038"},{"product_id":"home-microneedling-serum-roller-kit-with-peptides-for-skin-renewal-ammuri","title":"Home Microneedling Serum Roller Kit with Peptides for Skin Renewal | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e This is the Ammuri Beauty Derma Stamp Microneedling Kit, featuring a 24-titanium-needle adjustable stamp (0–1.5mm) paired with peptide, collagen, and retinol serums. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It stimulates collagen production, accelerates skin renewal, reduces fine lines and wrinkles, and maximises the absorption of active serums for visibly rejuvenated skin. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Ideal for anyone wanting professional-level microneedling results at home, combined with targeted peptide and retinol serums for maximum anti-ageing benefit.\u003c\/p\u003e\u003cp style=\"margin-top:0.8em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e💎 Professional-grade adjustable derma stamp (0–1.5mm)\u003c\/li\u003e\n\u003cli\u003e🧬 Paired with peptide, collagen \u0026amp; 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Enriched with Vitamin C, Kojic Acid, Glutathione, and botanical oils, it effectively smooths skin texture, reduces the appearance of dark spots, and restores your skin's natural glow. The lightweight formula absorbs quickly, leaving your skin feeling soft, refreshed, and non-sticky.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Cleanse skin, apply the Brightening Serum and massage until absorbed, then follow with the Brightening Cream. 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